Reading, Cycling & Travelling
Andy Mpho Tladi
Marketing & Strategic Communications
Gaborone,Southern District
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 8+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
3
3
Certifications
6
6
years of post-secondary education
6
6
years of professional experience
Work History
Group Marketing Manager
TRANS AFRICA CASH & CARRY
Gaborone, Southern district
08.2020 - Current
- Developed insights on marketing campaigns to assess performance against goals.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Collaborated with senior sales, executives, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Conceptualized & supervised all marketing and planning activities to exceed segment sales and margin goals.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Consulted with brand managers and area sales executive departments to manage marketing initiatives promoting their products and services.
Marketing Strategist
The Bulb World
Gaborone , Southern District
01.2020 - 08.2020
- Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
- Developed contests and sweepstakes, including rules, contracts and revenue-generating strategies.
- Developed campaigns, led design and tracked results.
- Motivated team members to meet and exceed sales targets.
- Envisioned, designed and launched revamped website to better convey company brand.
- Collected performance data on each promotion to better plan future events.
- Enhanced online presence to take advantage of dynamic conditions and unique platform opportunities.
- Alerted and contacted customers about account or informational issues to maintain high levels of customer satisfaction.
- Updated team protocols to streamline marketing procedures and optimize promotion releases.
- Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms, resulting in new listings and positive reviews.
Creative Director
Mediassure Media & Advertising
Gaborone, Southern District
09.2018 - 12.2019
- Revamped work strategies and processes to accomplish agency objectives.
- Established procedures and quality standards for department.
- Developed high-impact creative projects from concept to completion, including trailers and promotional content for company campaigns.
- Collaborated with outside agencies to manage project progress and milestones.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Recruited, hired and trained top candidates with eye for performance.
- Evaluated and approved image retouch work, mechanicals and art proofs to deliver quality results.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Oversaw full teams of writers, artists, designers and project managers.
- Supervised design and production staff developing innovative designs for Brand Botswana website and Gaborone City Council projects while managing deadlines.
- Developed strategic communication and marketing plans.
Creative Strategist
Design Surgery
Gaborone, Southern District
09.2015 - 05.2018
- Carefully prepared all design layouts into prepress files for offset, web and digital printing.
- Researched industry trends and evaluated competitive products.
- Managed technological considerations to meet defined goals.
- Anticipated design issues and proved to be proactive in developing effective solutions.
- Researched drawings of characters and environmental elements for inspiration.
- Fostered highly communicative, collaborative team culture on all visual product projects.
- Contributed to creative process through original ideas and inspiration.
- Collaborated with production on task list creation to meet overall project goals on time.
- Preserved branding standards of assigned accounts.
- Resolved problems, improved operations and provided exceptional service.
- Handled day-to-day running of Nandos, Retsol/Engen, Afritec, Debswana Accounts, ensuring high levels of productivity and progression.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
Sales Executive
Neotel Communications
Johannesburg, Gauteng Province
02.2014 - 11.2014
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Increased revenue by implementing effective sales strategies in all aspects of sales cycle process from prospecting leads through close.
- Analyzed past sales data and team performance to develop realistic quarterly sales goals.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Maintained detailed records of sales progress, inventories and marketing success to better align goals with company priorities.
- Presented products to clients using dynamic presentations and practical use-case scenarios.
- Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches.
- Remained current on industry trends to better understand customer needs, product effectiveness and sales tactics.
Education
Bachelor of Arts - Corporate Communications
University Of Johannesburg
Republic Of South Africa 01.2011 - 12.2014
Academic Development Programme - Media Studies & Behavioural Sciences
Monash University Of South Africa
Republic Of South Africa 01.2007 - 12.2008
Skills
Marketing and advertising
Accomplishments
YALI (Young African Leaders Initiative) Southern Africa Cohort 19
-Selected over 250 000 applicants in Southern Africa, for the Entrepreneurial Development & Management Programme, held in Republic of South Africa, Midrand, hosted by the UNISA School of Business Management.
Tony Elumelu Entrepreneurial Programme (TEEP)
-Selected above 750 000 applicants to represent Botswana and participated for the Tony Elumelu Entrepreneurial Programme and won $5000.00 Seed Capital .
Affiliations
-YALI (Young African Leaders Initiative)
-Tony Elumelu Foundation
-Start-Up Grind Botswana
Additional Information
- Certified Digital Marketing personnel with Google Digital Skills for Africa, Fundamentals of Digital Marketing, 2020
- Certified Multimedia & Design personnel with E-Zone College, Botswana, Certificate in Corel Draw Suite and Multimedia Design, 2009
- Gold Award for Best Creative Radio Campaign, Assegai Awards, 2016, Retsol/Engen Corner Bakery Campaign
- Gold Award for Best Creative Social Campaign, Assegai Awards, 2016, Botswana Golden Jubilee (Bot 50), Afritec Let's Go 50/50, Nando's Retail Restaurants and HRDC Career Fair
Certification
Business & Entrepreneurship Development Training - 2019
Interests
Timeline
Group Marketing Manager
TRANS AFRICA CASH & CARRY
08.2020 - Current
Marketing Strategist
The Bulb World
01.2020 - 08.2020
Creative Director
Mediassure Media & Advertising
09.2018 - 12.2019
Creative Strategist
Design Surgery
09.2015 - 05.2018
Sales Executive
Neotel Communications
02.2014 - 11.2014
Bachelor of Arts - Corporate Communications
University Of Johannesburg
01.2011 - 12.2014
Academic Development Programme - Media Studies & Behavioural Sciences
Monash University Of South Africa
01.2007 - 12.2008
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