SAP ERP
Benjamin K Rafemoyo
Key Account Manager
Gaborone
Summary
Dynamic Account Manager with 9 years' experience in the FMCG industry and a strong background playing a vital role in the development, management, growth and retention of key accounts for a wide range of organizations. Service-centric leader dedicated to fueling revenues, enhancing client experience and achieving top brand loyalty. Highly adept in performing within high-pressure and deadline-driven environments, driving full sales lifecycles with focus on territory expansion.
Overview
9
9
years of professional experience
3
3
years of post-secondary education
Work History
Key Account Manager
Safari Distributors
Gaborone
07.2021 - Current
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Analyzed key competitors to respond to competitive threats.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction.
- Analyzed sales to manage life cycle of product, inventory models and selling rates.
- Built relationships with customers and community to promote long term business growth.
- Negotiated prices, terms of sales and service agreements.
- Worked independently with minimal supervision.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Set and achieved company defined sales goals.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Attended monthly sales meetings and quarterly sales trainings.
- Managed portfolio of 7 accounts and +/-R8mil in monthly sales.
Merchandising Manager
Safari Distributors
Gaborone
11.2019 - 06.2021
- Managed a department of 90 merchandisers and supervisors
- Developed and Implemented Standard Operating Procedures for the Merchandising Department
- Planned out sales cycles to develop and service accounts by using product marketing, prospecting, promotion and merchandising for product awareness and placement.
- Analyzed trends and conducted research to determine seasonal merchandise direction.
- Generated weekly, monthly, quarterly and yearly reports on merchandising operations.
- Executed in-season pricing strategies, promotions and markdowns to reach financial targets.
- Optimized store displays and appearance via strategic merchandising.
- Designed displays to deliver interactive, engaging and memorable store experiences for shoppers.
- Oversaw inventory counts each month to maintain stock records and account for shrinkage.
Merchandising Manager
Brands Africa (Private) Limited
Harare
08.2018 - 10.2019
- Grew the company's Forward Share by 45%, after implementing an aggressive shelf share growth strategy.
- Managed a department with a head count of 85.
- Reduced Leave Liability average by 65%, after implementing a new scheduling strategy.
- Recognizing business opportunities by identifying prospects and evaluating their position in the industry; researching and analysing opportunities for growth.
- Providing category management support services to retailers
- Maintaining relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements.
- Identifying product improvements or new products by remaining current on industry trends, market activities, and competitors.
- Preparing reports by collecting, analysing, and summarizing information.
- Maintaining quality service by establishing and enforcing organization standards.
- Maintaining professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices.
- Contributing to team effort by accomplishing related results as needed.
Assistant Merchandising Manager
Brands Africa (Private) Limited
Harare
08.2017 - 08.2018
- Assisting the Merchandising manager in department planning, development and execution activities
- Resolving customer complaints and execution issues in a timely manner.
- Recommending merchandising concepts and ideas to meet sales targets.
- Assist in planning trade events, marketing campaigns and other product promotional activities.
- Assist in training and development of merchandising staff.
Sales Representative
Brands Africa (Private) Limited
02.2016 - 08.2017
- Maintaining positive business relationships to ensure future sales.
- Performing cost-benefit analyses of existing and potential customers.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Developed and delivered engaging sales presentations to convey product benefits.
- Increased sales by offering advice on purchases and promoting additional products.
- Achieved monthly sales goals by promoting product benefits and enrolling new clients.
- Trained and mentored new sales representatives.
- Trained Retailers on product knowledge, correct product placement, and revenue growth strategies.
- Assisted in product placement and visual merchandising, maintaining attractive and inviting appearance.
- Implemented brand marketing and sales campaigns.
Admin Manager
OK Zimbabwe Limited
02.2016 - 08.2017
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Kept detailed records of daily progress to identify and correct areas needing improvement.
- Developed and maintained relationships with customers and suppliers through account development.
- Onboarded new employees with training and new hire documentation.
- Cross-trained existing employees to maximize team agility and performance.
- Applied customer feedback to develop process improvements and support long-term business needs.
- Recruited and hired top performers to add talent and value to department.
- Supervised labor costs and departmental expenses to remain in line with budget.
- Reduced process bottlenecks by training and coaching employees on practices, procedures and performance strategies.
- Monitored expenditures to mitigate risk of overages.
- Prepared annual budgets with controls to prevent overages.
Branch Buyer
OK Zimbabwe Limited
Harare
10.2013 - 06.2014
- Met with suppliers to assess changes and determine proper courses of action.
- Maintained complete documentation and records of all purchasing activities.
- Maintained key item stock levels and wrote or expedited purchase orders.
- Forecasted purchasing trends and improved merchandising strategies.
- Developed and improved account relationships.
- Computed and created purchase orders to monitor stock levels, verify purchase requisitions and expedite customer orders.
- Analyzed inventory usage and assessed trends to provide maximum coverage for each time period.
- Removed poor performing items from future buys.
- Generated reports detailing sales trends and store performances.
- Recommended metrics for product availability, costs and delivery to advance business objectives.
Education
Certificate in Supply Chain Management - Supply Chain Management
University of Cape Town
Cape Town, South Africa 11.2020 - 11.2020
BSocSc - Labour, Organisational Psychology and Human Resources Management
University of Cape Town, University of Cape
01.2008 - 01.2011
Mandel Training Centre - Graduate Development Program Certificate - undefined
Skills
LeadershipTrainingBusiness DevelopmentMerchandisingNegotiationRetail
Key account management
Relationship selling
Territory Management
Product and service sales
Affiliations
- Rotary International - Rotary Club of Gaborone Member (Gaborone, Botswana)
Software
Microsoft Excel
Microsoft Powerpoint
Microsoft Word
Sage Evolution
Interests
Volunteering
Travel
Marketing
Psychology
Sports
Music
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
“If I cannot do great things, I can do small things in a great way.”
Martin Luther King, Jr.
Timeline
Key Account Manager
Safari Distributors
07.2021 - Current
Certificate in Supply Chain Management - Supply Chain Management
University of Cape Town
11.2020 - 11.2020
Merchandising Manager
Safari Distributors
11.2019 - 06.2021
Merchandising Manager
Brands Africa (Private) Limited
08.2018 - 10.2019
Assistant Merchandising Manager
Brands Africa (Private) Limited
08.2017 - 08.2018
Sales Representative
Brands Africa (Private) Limited
02.2016 - 08.2017
Admin Manager
OK Zimbabwe Limited
02.2016 - 08.2017
Branch Buyer
OK Zimbabwe Limited
10.2013 - 06.2014
BSocSc - Labour, Organisational Psychology and Human Resources Management
University of Cape Town, University of Cape
01.2008 - 01.2011