CARLY LOMBARD
Global Brand Marketing Manager
Stuttgart
Summary
Passionate marketer with over 10 years of experience across the US and Europe and multiple industries. Seeking an opportunity to leverage creative and methodical project management skills and a passion for consumers to drive the HUGO BOSS XP marketing strategy.
Overview
11
11
years of professional experience
2
2
Languages
Work History
Marketing Manager - Global Brand Marketing, BOSS
HUGO BOSS
12.2022 - Current
- Execute an average of 10 marketing campaigns a year, including end-to-end management with all cross-functional stakeholders
- Collaboratively developed strategies for BOSS Womenswear and BOSS Sports
- Support in implementing and driving continuous improvement initiatives within the marketing team and wider business
Marketing Manager - New Markets
Pacaso
02.2022 - 06.2022
- Surprised and delighted our European member base with unique experiences, benefits and gifting moments per the strategy I developed in the US market
- Devised go-to-market strategies for 6 expansion markets stemming from data driven insights into Pacaso's brand audience and competitive landscape in Europe
- Launched Pacaso's first retail center in Spain and first home launch in the UK
Marketing Manager - Offline Channel
Pacaso
03.2021 - 01.2022
- Designed Pacaso's Offline Marketing Strategy with a budget of $3 million/year
- Partnered with sales and operations to surprise and delight Pacaso members through curated and shareable in-home experiences and personalized gifting, boosting referral leads by over 300% and significantly improving NPS scores
- Created, launched and managed Pacaso's online retail store including inventory planning, brand partnerships, warehousing & logistics and website management
- Planned minimum of 4 events per month for top members and real estate agents including launch events in 18 new markets
Product Marketing Manager - Retail
Kärcher North America
08.2018 - 03.2021
- Streamlined and implemented retail go-to-market strategy, providing internal teams and retail partners with content and information needed for product launches
- Collaborated with designers and external agencies to design and distribute website, packaging, trade marketing and various mixed-media deliverables for product launches, in-store placements, trade fairs and integrated marketing campaigns
- Handled Kärcher's online store featuring over 50 products for B2C & B2B consumers. Tasks included content management, campaign mobilization and data analysis
Marketing Project Manager - Retail & B2B
Alfred Kärcher GmbH & Co. KG
07.2016 - 07.2018
- Worked with project management teams and multiple creative agencies to develop and deploy marketing campaigns that helped to achieve strategic business goals
- Coordinated design and production of quarterly internal events and exhibitions
Market Research & Competitive Intelligence Intern
Kärcher North America
05.2014 - 07.2016
- Audited market research data focused on end-user processes and product feedback. Organized and presented insights to leadership, giving actionable recommendations for strategic innovation and product development opportunities
- Mapped Kärcher's competitive position in relation to two of their biggest B2B competitors after conducting competitive deep dives
Education
BBA - Marketing, Operations Management
University of Colorado
Boulder, CO 08.2012 - 2016.05
Skills
- Strategic Marketing
Campaign Management
Competitive Analysis
Go-To-Market Strategy
Accomplishments
- Awarded the Pacaso Europe Act with Agility prize for embracing Pacaso's core values and being a nimble, positive and energized team-player
- Young Alumni Mentor to one undergraduate student a year
Timeline
Marketing Manager - Global Brand Marketing, BOSS
HUGO BOSS
12.2022 - Current
Marketing Manager - New Markets
Pacaso
02.2022 - 06.2022
Marketing Manager - Offline Channel
Pacaso
03.2021 - 01.2022
Product Marketing Manager - Retail
Kärcher North America
08.2018 - 03.2021
Marketing Project Manager - Retail & B2B
Alfred Kärcher GmbH & Co. KG
07.2016 - 07.2018
Market Research & Competitive Intelligence Intern
Kärcher North America
05.2014 - 07.2016
BBA - Marketing, Operations Management
University of Colorado
08.2012 - 2016.05
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