Summary
Overview
Work History
Education
Skills
References
Languages
Timeline
Generic

CHANANA NTSOMENG

Public Relations Consultant
Gaborone

Summary

Enthusiastic Head of Public Relations with 15-year record of shaping strong brand reputation through creative use of press releases, stakeholder engagements, printed materials and online resources. Friendly approach to media personnel and social influencers built strong relationships that kept company front and center of many news cycles. Excellent written and verbal communication skills.

Overview

15
15
years of professional experience

Work History

Senior Public Relations Consultant

Hotwire PRC
Gaborone
1 2024 - Current
  • Developed brand media relations strategies that bolstered community awareness and knowledge.
  • Reported on press coverage recaps to determine areas for improvement.
  • Analysed competitor activities and adjusted PR strategies accordingly to maintain competitive edge for clients in their respective industries.
  • Organised over 20 successful events and press conferences, increasing client exposure in key markets.
  • Created engaging visual assets such as infographics and videos to support client campaigns and generate interest from target audiences.
  • Developed compelling press materials, including press releases, fact sheets, and media kits to highlight client achievements.
  • Collaborated with cross-functional teams on integrated marketing strategies to ensure cohesive messaging across all channels.
  • Managed media relations for organisations to produce successful results.
  • Conducted media relations and responded to media requests for information.
  • Used various social media platforms for media and blogger outreach.
  • Developed comprehensive media outreach plan to increase visibility of organisation in local, regional and national markets.
  • Created and executed targeted over 5 PR campaigns to raise awareness of organisation and initiatives.

Public Relations Consultant

Hotwire PRC
Gaborone, Gaborone
04.2023 - 12.2023
  • Developed brand media relations strategies that bolstered community awareness and knowledge.
  • Managed communications and advertising campaigns
  • Managed various projects including product launches and stakeholder engagements.
  • Managed external communications channels
  • Reported on press coverage recaps to determine areas for improvement.
  • Managed 2 crisis communication efforts, mitigating potential damage to clients'' reputations.
  • Organised successful 10 events and press conferences, increasing client exposure in key markets.
  • Analysed competitor activities and adjusted PR strategies accordingly to maintain competitive edge for clients in their respective industries.
  • Developed over 30 compelling press materials, including press releases, fact sheets, and media kits to highlight client achievements.
  • Delivered programme information to public by authoring press releases, conducting media campaigns, and maintaining programme-related websites.

Marketing & Communications Coordinator

Botswana Red Cross Society
Gaborone, Gaborone
07.2020 - 12.2021
  • Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organisational strategy.
  • Managed consistent design theme, look and content of organisation's online presence.
  • Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
  • Managed public relations efforts, securing positive media coverage and maintaining strong relationships with journalist
  • Planned and executed over 20 internal and external marketing events.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.

Public Relations & Marketing Officer

Kalahari Conservation Society
Gaborone, Gaborone
06.2014 - 05.2019
  • Increased brand awareness by implementing targeted marketing campaigns and strategies.
  • Built strong relationships with industry influencers, securing positive coverage in relevant publications.
  • Organised over 30 events and trade shows to showcase company products and services, generating valuable leads.
  • Spearheaded public relations efforts that resulted in increased media exposure and brand recognition.
  • Completed and submitted monthly and yearly reports to support executive decision making.
  • Developed and implemented targeted communications strategy to improve business internal and external communications efforts.

Marketing Coordinator

BH BOTSWANA (JCB)
08.2009 - 05.2014

Communication Brand Management Public Relations Events Management
Crises and issues management Budgeting and Cost Management Social Media Management Stakeholder Engagement Information Dissemination

  • Managed workflow between staff, coordinating documents, and creative material distribution.
  • Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
  • Planned and executed over 20 internal and external marketing events.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
  • Created engaging brochures and flyers to use for promotional materials and distribution.

Education

BBA - Marketing

UNIVERSITY OF BOTSWANA
Gaborone
08.2024 - 10.2024

Skills

Brand Management Strategy

Communications Strategy

Team Management

Project Management

External Communication Channel Management

Problem-Solving

Attention To Detail

Stakeholder Relationships

Issue Resolution

Client Engagement

References

  • Hotwire Barati Phagane, 267 74 134,224 barati@hotwireprc.com
  • UNDP Baboloki Autlwetse, 267 71 443 443, babolokia@gmail.com

Languages

Setswana
Native language
English
Advanced
C1

Timeline

BBA - Marketing

UNIVERSITY OF BOTSWANA
08.2024 - 10.2024

Public Relations Consultant

Hotwire PRC
04.2023 - 12.2023

Marketing & Communications Coordinator

Botswana Red Cross Society
07.2020 - 12.2021

Public Relations & Marketing Officer

Kalahari Conservation Society
06.2014 - 05.2019

Marketing Coordinator

BH BOTSWANA (JCB)
08.2009 - 05.2014

Senior Public Relations Consultant

Hotwire PRC
1 2024 - Current
CHANANA NTSOMENGPublic Relations Consultant