Daniel Taras
Freiburg im Breisgau
Summary
Senior Product Owner and E-Commerce Product Lead with 15 years of experience defining, launching, and scaling digital products for startups, SMEs, and high-growth brands. I specialize in converting business objectives into actionable product roadmaps and leading cross-functional teams to deliver integrated e-commerce platforms.
Overview
19
19
years of professional experience
Work History
Senior Product Owner / E-Commerce Lead
Green State Labs LLC
01.2012 - 08.2025
- Drove product strategy for early-stage e-commerce brands in regulated sectors.
- Managed product lifecycle for complex WooCommerce platforms, ensuring compliance and integration.
- Guided founders through business model development and digital platform evolution.
- Executed product discovery sessions, advising on positioning and go-to-market strategies.
- Led offshore teams in agile ceremonies, ensuring timely delivery of product goals.
- Optimized post-launch operations through backlog management and performance enhancements.
Senior Product Lead / Product Owner, Digital Platforms
Crew Networks LLC
01.2007 - 04.2012
- Achieved statewide economic-development goals as Product Owner for digital platforms.
- Drove product strategy for subscription platforms supporting $225M+ film industry.
- Conducted stakeholder discovery to align product roadmaps with economic incentives.
- Scaled New Mexico platform, acquiring 1,000+ paid subscribers within 12 months.
- Managed product backlog, ensuring user-centric solutions with development teams.
- Facilitated training sessions for state agencies and partners to enhance platform adoption.
Skills
- User story creation
- Strategic visioning
- Design thinking
- Data-driven decision making
- Stakeholder management
- Backlog prioritization
- Feature definition
- Roadmap development
- Agile methodology
- Excellent communication
- Critical thinking
- Team collaboration
Languages
English
Bilingual or Proficient (C2)
Spanish
Intermediate (B1)
About
Collaborative thinker who brings a flexible, creative-thinking approach to complex challenges through clear communication, continuous improvement, and a focus on efficient, seamless results.
Timeline
Senior Product Owner / E-Commerce Lead
Green State Labs LLC
01.2012 - 08.2025
Senior Product Lead / Product Owner, Digital Platforms
Crew Networks LLC
01.2007 - 04.2012