Elzbieta Mikolajczyk
Mannheim
Summary
Encouraging technical manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills.
Dedicated to applying training, monitoring and data-driven enhancement to boost engagement and performance.
My professional background includes advanced analytics, candidate journey tracking, SEO, UX, and web accessibility. I consider myself an advocate for digital standards and innovations.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Web Experience Manager
Amazon
09.2022 - Current
- Supported over 300+ Amazon Operations pages
- Designed the web strategy, ensuring strict adherence to web standards and digital governance
- Provided hands-on front-end development help and collaborated with the team to build a web improvement strategy
- Planned and led the web migration to the new CMS
- Led the implementation of accessibility standards (W3C, WCAG 2.1) across websites and digital assets; improving accessibility compliance from 52% to 85%
- Researched and drove design improvements on existing websites, resulting in increased conversion, improved engagement and minimized cost per application (in the recruitment space)
- Created unified analytics and reporting dashboards, focusing on the web performance, leads to web and using the insights to optimize the website's strategy and tactics across all department
- Won an accessibility hackathon (Hack4DI) with an initiative to improve the lives of Amazon employees with disabilities (Amazon-confidential)
- Generated reports that tracked changes over time in key metrics associated with improving the overall consumer journeys
- Worked on the journey orchestration across CRM/email/web and events, providing tech consultation and product integration for Talent Acquisition.
Senior Digital Manager
Boehringer Ingelheim
04.2021 - 06.2022
- Led vendors (10+ people) to execute omnichannel digital strategy across several digital channels (with focus on web, app and innovation including chatbot and modular content)
- Managed €500k+ budget
- Researched, designed and co-created patient-oriented solutions (patents under disclosure)
- Managed budget for modifying digital media from Multichannel to Omnichannel across web, social media, apps, events and analytics, resulting in a 25% reduction in IT software costs and in a 13% increased web and social engagement
- Designed and executed website strategy for mobile-first and Core Web Vitals algorithm updates
- Collaborated with patient advocacy organisations to provide solutions for patients and promote customer-centricity
- Planned, implemented, monitored, assessed, and reported on all areas of digital marketing initiatives using a self-built Tableau reporting portfolio.
Digital Engineering Manager
GSK
06.2019 - 03.2021
- Led a team of specializer IT experts (8-10), handling a variety of social media, SEO, SEM, and Google Suite services
- Conducted global digital workshops for technical and non-technical stakeholders, raising knowledge of industry standards for digital assets
- Developed and implemented successful SEO strategy for global domain and local markets, which resulted in increased search engine presence and interaction (+27% engagement internationally and 22-47% locally).
SEO Consultant
GSK
01.2017 - 01.2019
- Implemented schema markup and structured data enhancements, increasing visibility in rich snippets and boosting click-through rates from SERPs
- Collaborated with web development teams to address technical SEO issues, ensuring optimal site performance and crawlability
- Trained internal teams on SEO principles, enabling them to effectively optimize online content for search engine visibility
Front-end developer
GSK
01.2016 - 01.2017
- Coded using HTML, CSS and JavaScript to develop features for both mobile and desktop platforms
- Utilized HTML, CSS, and JavaScript to create visually appealing and responsive web pages that met client requirements
- Troubleshot technical issues related to front end development, ensuring prompt resolution to maintain project timelines
IT Specialist
GSK
01.2015 - 01.2016
Education
M.Sc. Cognitive Science -
Adam Mickiewicz University in Poznan
01.2015
B.A. Italian Philology -
Adam Mickiewicz University in Poznan
01.2014
Skills
- CRM/Analytics/Website software
- Customer experience strategy
- Customer experience management
- Strategic Planning
- Operations Management
- Data Quality Management
- Search Engine Optimization
- Problem-Solving
- Web Analytics
Certification
- SAFe 5 Agilist, Scaled Agile, Inc., 26683027-5837
- Web Accessibility by Google - Advanced, Udacity
- Data Analyst Professional Certificate (V2), IBM, See the certificate
Overview
Python, SQL, HTML, JavaScript, Selenium, UX, UI, SEO, Web Accessibility (WCAG 2.2, W3C, AODA, EN 301 549, BGG, BITV, BS ISO 30071-1), CRMs (Salesforce, Zoho, HubSpot, Beamery), Database (IBM DB, MongoDB, Amazon RDS, Alteryx, Snowflake, Google Cloud BigQuery), Analytics (PowerBI, Tableau, Qlik Sense, KlipFolio, Google Analytics, Adobe Analytics), CMS(AEM, WordPress, Brightspot, Drupal 9), Neuroscience, neuromarketing, diversity & inclusion, tech stack unification
Personal Information
Title: Technical Manager - Accessibility / SEO / UX / UI
Languages
English
Bilingual or Proficient (C2)
Polish
Bilingual or Proficient (C2)
German
Intermediate (B1)
Italian
Elementary (A2)
Timeline
Web Experience Manager
Amazon
09.2022 - Current
Senior Digital Manager
Boehringer Ingelheim
04.2021 - 06.2022
Digital Engineering Manager
GSK
06.2019 - 03.2021
SEO Consultant
GSK
01.2017 - 01.2019
Front-end developer
GSK
01.2016 - 01.2017
IT Specialist
GSK
01.2015 - 01.2016
M.Sc. Cognitive Science -
Adam Mickiewicz University in Poznan
B.A. Italian Philology -
Adam Mickiewicz University in Poznan
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