Etsile Sesinyi
Oodi,Botswana
Summary
Seasoned commercial leader with strategic focus on driving revenue growth and market expansion. Deliver transformative business results through innovative strategies and stakeholder collaboration. Skilled in market analysis, sales optimization, and team leadership to foster organizational success.
Overview
17
17
years of professional experience
7
7
years of post-secondary education
Work history
Chief Commercial Officer (CCO)
Bayport Financial Services
11.2023 - 11.2025
- As part of the Executive team, the CCO drives the commercial strategy, focusing on market growth, partnerships, and revenue generation.
- This portfolio looks after the Sales teams (Direct Sales and Digital loans), Business Development, and the Marketing team.
- Successful branch network expansion.
- Management of the biggest team within the business, over 450 staff members in total.
- Sales success led Bayport's book size to lead in the micro-finance sector.
- New partnerships with diversified Employers, diversifying the loan book.
- Management of social media marketing and influencers.
- Expansion of sales channels with a key focus on digital platforms.
Head Of Sales
Bayport Financial Services
04.2021 - 11.2023
- Role Purpose: At an Executive level, the HS oversees the Sales Department. They ensure the execution of sales strategies to facilitate meeting sales targets and growing the customer base. Develops and manages Regional Sales Managers, ensuring quality and maximum productivity.
- Major Duties:
- Manage Branch network, through Regional Sales Managers.
- Optimize the sales force remuneration and data-driven sales practices (detailed reports, monthly market research/competitor analysis, campaign analysis, etc.)
- Suggest product improvements to increase customer satisfaction and the company’s competitive advantage.
- Take ownership of entire sales cycles through various channels, from working with leads to successful collections.
- Occasionally visit allocated branches for sales support and standardization of service quality across all branches.
- Conduct formal appraisals and give constructive performance feedback to all Regional Sales Managers.
Head Of Sales
Bayport Financial Services
04.2021 - 11.2023
- As an Executive level, the HS oversees the Sales Department.
- They ensure the execution of sales strategies to facilitate meeting sales targets and growing the customer base.
- Develops and manages Regional Sales Managers, ensuring quality and maximum productivity.
- Manage Branch network, through Regional Sales Managers.
- Optimize the sales force remuneration and data-driven sales practices (detailed reports, monthly market research/competitor analysis, campaign analysis, etc.).
- Suggest product improvements to increase customer satisfaction and the company's competitive advantage.
- Take ownership of entire sales cycles through various channels, from working with leads to successful collections.
- Occasionally visit allocated branches for sales support and standardization of service quality across all branches.
- Conduct formal appraisals and give constructive performance feedback to all Regional Sales Managers.
Regional Sales Manager
Bayport Financial Services
09.2016 - 03.2021
- Role Purpose: Sales execution, meeting sales targets, and growing customer base. Ensures optimal operational efficiency of branch infrastructure. Develops and manages branch and agent network ensuring quality and maximum productivity. Ensures all loan applications are fully and comprehensively completed conforming to the company credit policy. Ensure high levels of customer service to maintain good business relationships with customers.
- Major Duties:
- Manage Branch network.
- Achieve new and repeat sales ratio split as determined and set by the business throughout the period. Achieve the required quality benchmarks as set by the business.
- Ensure action plans are put in place to improve productivity where required. Assess, analyze, and scrutinize the daily report and address the branches not projecting targets.
- Achieve operational excellence in Sales, Compliance, Branch maintenance, etc.
- Visit allocated branches within the required frequency and submit monthly reports on the state of the branch network.
- Implement measures to improve and sustain a high-quality loan book.
- Conduct formal appraisals and give constructive performance feedback to all Branch Managers.
- Ensure that all tasks are carried out with a high degree of professionalism.
- Responsible for managing the team positively and constructively, encouraging, and motivating others, and providing guidance where necessary.
Regional Sales Manager
Bayport Financial Services
09.2016 - 03.2021
- Sales execution, meeting sales targets, and growing customer base.
- Ensures optimal operational efficiency of branch infrastructure.
- Develops and manages branch and agent network ensuring quality and maximum productivity.
- Ensures all loan applications are fully and comprehensively completed conforming to the company credit policy.
- Ensure high levels of customer service to maintain good business relationships with customers.
- Manage Branch network.
- Achieve new and repeat sales ratio split as determined and set by the business throughout the period.
- Achieve the required quality benchmarks as set by the business.
- Ensure action plans are put in place to improve productivity where required.
- Assess, analyze, and scrutinize the daily report and address the branches not projecting targets.
- Achieve operational excellence in Sales, Compliance, Branch maintenance, etc.
- Visit allocated branches within the required frequency and submit monthly reports on the state of the branch network.
- Implement measures to improve and sustain a high-quality loan book.
- Conduct formal appraisals and give constructive performance feedback to all Branch Managers.
- Ensure that all tasks are carried out with a high degree of professionalism.
- Responsible for managing the team positively and constructively, encouraging, and motivating others, and providing guidance where necessary.
Head- Customer Care and Training
Bayport Financial Services
09.2011 - 08.2016
- Major Duties:
- Attend to customer service inquiries and queries and ensure they are resolved within 3 days.
- Continuous development of Customer Service and Retention Strategy.
- Countrywide Training of staff in Customer Service and Bayport products and services.
- Perform Regular customer service surveys (countrywide).
- Develop and implement employee motivation strategies.
- Create and implement customer service policies.
- Create and implement disciplinary and grievance procedures.
- Directly supervise customer service personnel
Head- Customer Care and Training
Bayport Financial Services
09.2011 - 08.2016
- Attend to customer service inquiries and queries and ensure they are resolved within 3 days.
- Continuous development of Customer Service and Retention Strategy.
- Countrywide Training of staff in Customer Service and Bayport products and services.
- Perform Regular customer service surveys (countrywide).
- Develop and implement employee motivation strategies.
- Create and implement customer service policies.
- Create and implement disciplinary and grievance procedures.
- Directly supervise customer service personnel.
Training Coordinator
Orinoco Call Center
02.2010 - 08.2011
- Major Duties:
- Identify training needs and measure the effectiveness of training.
- Coaching team and providing feedback
- Implement effective training, coaching, and participant assessment techniques.
- Conduct skills, technical, management, and staff development training courses within business units or groups.
- Interact with functional organisations to develop specifications for course content.
- Evaluate needs and develop new training materials and/or revises current material to ensure business unit or group training needs are met.
- Evaluate training methodology.
- Design and develop in-house programs.
Training Coordinator
Orinoco Call Center
02.2010 - 08.2011
- Identify training needs and measure the effectiveness of training.
- Coaching team and providing feedback.
- Implement effective training, coaching, and participant assessment techniques.
- Conduct skills, technical, management, and staff development training courses within business units or groups.
- Interact with functional organizations to develop specifications for course content.
- Evaluate needs and develop new training materials and/or revises current material to ensure business unit or group training needs are met.
- Evaluate training methodology.
- Design and develop in-house programs.
Team Leader
Orinoco Call Center
07.2009 - 02.2010
- Major Duties:
- Supervising Call Center Agents
- Supporting management in monitoring performance through provision of timely and accurate performance data/reports on individual teams and team members.
- Provision of timely and accurate performance data/reports on individual teams and team members aimed at identifying training needs that are essential to high performance.
- Manage the attitude and performance of team members by using the disciplinary code constructively and consistently.
- Produce performance reports for service lines, monitor traffic, and ensure that statistical information/reports are stored for future reference.
- Establish a customer-oriented culture within the call center.
Team Leader
Orinoco Call Center
07.2009 - 02.2010
- Supervising Call Center Agents.
- Supporting management in monitoring performance through provision of timely and accurate performance data/reports on individual teams and team members.
- Provision of timely and accurate performance data/reports on individual teams and team members aimed at identifying training needs that are essential to high performance.
- Manage the attitude and performance of team members by using the disciplinary code constructively and consistently.
- Produce performance reports for service lines, monitor traffic, and ensure that statistical information/reports are stored for future reference.
- Establish a customer-oriented culture within the call center.
Call Center Agent, Mascom prepaid line
Orinoco Call Center
02.2009 - 07.2009
- Major Duties:
- Accurate and well-documented call logging
- Call handling as per the stipulated standards and timelines
- Demonstrates, understands and articulates product and services knowledge.
- Opening and closure of calls as per Mascom standards
- Receive and resolve calls within specified timelines.
- Contributes to achieving service level targets.
- Consistently meet and exceed customer expectations.
Call Center Agent, Mascom prepaid line
Orinoco Call Center
02.2009 - 07.2009
- Accurate and well-documented call logging.
- Call handling as per the stipulated standards and timelines.
- Demonstrates, understands and articulates product and services knowledge.
- Opening and closure of calls as per Mascom standards.
- Receive and resolve calls within specified timelines.
- Contributes to achieving service level targets.
- Consistently meet and exceed customer expectations.
Education
Master of Science (MSc) - Strategic Management
University of Derby
01.2023 - 01.2025
Management Development Program (MDP) - undefined
University of Stellenbosch
South AfricaCertificate of Proficiency - Long Term Insurance
IISA
Certificate of Proficiency - Short Term Insurance
IISA
Bachelor’s degree in education - Computer Science
University of Botswana
01.2004 - 01.2008
BGCSE - undefined
Maun Senior Secondary School
01.2002 - 01.2003
Skills
- Business development
- Budgeting/Costing
- Performance reporting
- Sales management
- Staff appraisal/training
- Customer Acquisition & retention
- Supplier Management
- Industry networking
- Marketing
- Savvy on all operating systems
- Applications: Microsoft word, PowerPoint, Excel, Access
- Ability to negotiate fruitfully, good presentation skills and good oral communication skills
- Innovative
- Ability to produce traceable results
- Self-motivated and can work extended hours
- Ability and willingness to provide exceptional service to all customers
- Eager to learn new things
References
- Yaqiang, Liu, Lecturer, 355-2160, University of Botswana, Private Bag 0022, Gaborone, Botswana, Department of Maths and Science Education
- Maitumelo, Lechile, Team Leader, 71920119, 73003006, Botswana Telecommunications Cooperation, Gaborone, Botswana
- Sinclair S., Sithole, Chief Executive Officer & Executive Director, 72780776, Bayport Financial Services
Custom Section
sesinyi84@gmail.com
Personal Information
Title: Chief Commercial Officer
Extra-Curricular Activities
Cycling, 8 Ball Snooker, Running the 10km annual Diacore Gaborone Marathon, Listening to music, Tsela Riders Cycling Club, 2025-03-01, BPC CEO Cycling Challenge, 30 Kms, Jwaneng GM Cycling Challenge, 90 Kms, Tsela Riders Q2 Challenge, 60 Kms, Lucara GM Cycling Challenge, 60 Kms, Miguel Masaisai’s Botswana exit ride, 34 Kms, Botswana Cycling Association world cycling day, 24 Kms
Timeline
Chief Commercial Officer (CCO)
Bayport Financial Services
11.2023 - 11.2025
Master of Science (MSc) - Strategic Management
University of Derby
01.2023 - 01.2025
Head Of Sales
Bayport Financial Services
04.2021 - 11.2023
Head Of Sales
Bayport Financial Services
04.2021 - 11.2023
Regional Sales Manager
Bayport Financial Services
09.2016 - 03.2021
Regional Sales Manager
Bayport Financial Services
09.2016 - 03.2021
Head- Customer Care and Training
Bayport Financial Services
09.2011 - 08.2016
Head- Customer Care and Training
Bayport Financial Services
09.2011 - 08.2016
Training Coordinator
Orinoco Call Center
02.2010 - 08.2011
Training Coordinator
Orinoco Call Center
02.2010 - 08.2011
Team Leader
Orinoco Call Center
07.2009 - 02.2010
Team Leader
Orinoco Call Center
07.2009 - 02.2010
Call Center Agent, Mascom prepaid line
Orinoco Call Center
02.2009 - 07.2009
Call Center Agent, Mascom prepaid line
Orinoco Call Center
02.2009 - 07.2009
Bachelor’s degree in education - Computer Science
University of Botswana
01.2004 - 01.2008
BGCSE - undefined
Maun Senior Secondary School
01.2002 - 01.2003
Management Development Program (MDP) - undefined
University of Stellenbosch
Certificate of Proficiency - Long Term Insurance
IISA
Certificate of Proficiency - Short Term Insurance
IISA