Gagotshwane Samma Tabudi
Box 10287 Ramotswa Station
Summary
Experienced Public Relations Officer skilled in executing effective communication strategies and fostering strong media relations. Proven track record of managing diverse PR projects, enhancing brand reputation, and engaging stakeholders. Possess excellent interpersonal skills, strategic thinking, and adaptability to align with organizational goals.
Overview
18
18
years of professional experience
Work History
Principal Public Relations Officer I
05.2022 - Current
- Seconded by Ministry for State President to Ministry of Local Government and Rural Development
- Planning, updating and organising new Public Relations strategies
- Increasing the exposure for the organisation's products and services
- Working with members of senior management to discuss new brand ideas, prepare speeches, address critical issues, organise events, etc
- Researching and preparing press releases for local and national press
- Coordinating in-house documentation including internet sources and magazines
- Coordinating and preparing photo opportunities for marketing purposes
- Organising events internally, including conferences, exhibitions and press tours
- Operating the organisation's social media accounts and, when necessary, updating relevant announcements and information
- Liaising with external agencies regularly; PR, photography, print, etc
- Ensure that all communication meets the organisation's standards for branding, tone of voice, factuality, and confidentiality
- Organising and executing social media competitions and prize draws
- Identifying new areas for business expansion
- First point of contact for media and press enquiries
- Ensuring that all campaigns run are completed on time and within budget
- Budget monitoring
- Assisting with Search Engine Optimisation (SEO) of content
- Distribution of written content across various online and physical channels
- Writing reports on the progress of campaigns/strategies and reporting the findings to the Senior Management
National COVID-19 Response Call Centre Manager
01.2019 - 01.2022
- Promoted and seconded by the Office of the President to the Ministry of Transport &Communications
- Redeployed to Ministry of Health to manage the National COVID-19 Response Call Centre as the National COVID-19 Response Call Centre Manager
Principal Public Relations Officer II
01.2019 - 01.2022
- Promoted and seconded by the Ministry for State President to the Ministry of Transport and Communications
Principal Public Relations Officer II
01.2011 - 01.2019
- Seconded by the Ministry for State President to the Ministry of Defence, Justice and Security.
Senior Public Relations Officer
01.2010 - 01.2011
- Company Overview: South East District Council, Ramotswa Ministry of Local Government & Rural Development
- Manage and track project budgets to ensure effective deployment and spending in line with budget
- Ensure quality of Marketing and Creative briefs
- Dedicatedly pitch new ideas to solve business challenges
- Oversee all internal and external communications for the Local Authourity, ensuring its message is consistent and engaging
- Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction
- Plan and manage the design, content, and production of all marketing materials
- Management of Media Relations
- Lead the marketing and public relations staff
Broadcast Journalist
01.2007 - 01.2010
- Researching to develop story ideas and angles, conducting interviews with sources, and gathering evidence to substantiate claims in the piece
- Crafting news stories and producing news reports that align with the objectives of the station or network's management, including enhancing ratings and attracting new viewers
- Collaborating with producers, editors, camera operators, and other team members to conceive, produce, and broadcast news content
- Covering breaking news stories as they unfold, conducting interviews with individuals affected by the event, and disseminating information to viewers or readers as it becomes available
- Conducting interviews with guests on a wide range of topics, including policy-related matters, governance, entertainment, sports, business, science, technology, and the arts
Education
Bachelor of Arts Media Communications & Culture - Public Relations, Corporate Communications, English Language
Nelson Mandela Metropolitan University Former University of Port Elizabeth
South Africa01.2004
Advancement Programme -
University of Port Elizabeth
01.2002
Certificate in Risk Management -
Botswana Accountancy College
Skills
- Interpersonal Skills: Skilled at fostering strong relationships with stakeholders, media representatives, and the general public
- Social media proficiency
- Media contacts management
- Communications strategy
- Promotion and outreach
- Stakeholder relationship management
- Reputation Management
- Campaign Management
- PR strategy oversight
- Corporate messaging
- Media interviews
- Creative Direction
- Communications strategies
- Branding
- Crisis Response
- Key message penetration
- Communications development
- Analytics reporting
- Internal Communications
- Social media expertise
- Promotional Campaigns
- Strategic Planning
- Press Release Writing
- Newsletter development
- Photography
- Branding management
- Attention to Detail: Highly committed to ensuring thoroughness and accuracy in all tasks and projects
- Team Collaboration: Excel at working effectively within diverse teams, leveraging different perspectives and expertise to achieve goals
- Public Speaking: Proficient in delivering persuasive speeches and presentations to large audiences or professional groups
- Result-Oriented: Driven by a focus on achieving measurable outcomes and continuous improvement
- Innovation & Adaptability: Skilled in generating creative solutions and adjusting strategies to meet changing circumstances
Training
- September 2018 Seminar on Smart Governance for Developing Countries Hefei Institute for Public Safety Research, Tsinhua University People's Republic of China
- September 2013 Change Agent Training and Leadership Strategies by Transformation Systems International, Portland Oregon, USA
- 30th April - 4th May 2012 Corporate Communications & Reputation Management Programme Dubai, United Arab Emirates
- 9th-30th September 2022 Seminar for African Media Elites facilitated by The People's Republic of China
Accomplishments
- 2018 Permanent Secretaries Award
- 1994 Trustworth Certificate
References
- Bianca, Wright, Dr, bmt@icon.co.za, Nelson Mandela Metropolitan University (former University of Port Elizabeth), Public Relations and Corporate Communications Lecturer, PO Box 7700, Port Elizabeth., RSA
- Mbakiso, Morapedi, Mr, 3631758, +267 75552420, Office of the President, Senior Manager National Strategy Office
- Dimpho, Marange, Ms, dmarange@gov.bw, 3658565, 72764263, Director Procurement and Project Management, Private Bag 006, Gaborone
- Agnes, Mothobi, Ms, amothobi@gov.bw, +267 72 232 421, Ministry of Defence, Justice and Security, Performance Improvement Coordinator(then), Private Bag 00384, Gaborone
INTERNSHIPS
Jan 2004-Dec 2004 Wildlife Society of South Africa (WESSA)
Timeline
Principal Public Relations Officer I
05.2022 - Current
National COVID-19 Response Call Centre Manager
01.2019 - 01.2022
Principal Public Relations Officer II
01.2019 - 01.2022
Principal Public Relations Officer II
01.2011 - 01.2019
Senior Public Relations Officer
01.2010 - 01.2011
Broadcast Journalist
01.2007 - 01.2010
Bachelor of Arts Media Communications & Culture - Public Relations, Corporate Communications, English Language
Nelson Mandela Metropolitan University Former University of Port Elizabeth
Advancement Programme -
University of Port Elizabeth
Certificate in Risk Management -
Botswana Accountancy College
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