Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic

Gofaone Ramaphane

Gaborone

Summary

I have a Bachelor of Arts degree in Humanities, and I majored in History and Archaeology. I have over 12 years of cumulative working experience in various organizations. I have worked as a Marketing Executive, Administration Manager, Temporary Teaching Assistant, Sales and Marketing Manager, Temporary Marketing Assistant, Brand Marketing Manager, and Brand Marketing Executive. I am an action-orientated individual with excellent communication, research, and interpersonal skills. My competencies, experience, and skills would make me a great addition to any organization. My passion for brand management stems in my strategic partnership and tasked with re-branding of Banc ABC to Access Bank as well as a branding advisor for Access Bank for almost five years. Currently pursuing Masters in Strategic Marketing.


Overview

18
18
years of professional experience
1
1
Certification

Work History

Media Specialist Executive

Alliance Media - Billboard & Airport Advertising
02.2025 - Current
  • Establishing, developing and maintaining business relationships with current customers and prospective customers to generate new business for the OOH media.
  • Developing clear and effectively written proposals/quotations for current and prospective customers.
  • Researching/sourcing for prospective customers and for information to determine their potential.
  • Creating and managing a customer value plan for existing customers highlighting profile, share and value opportunities.
  • Coordinating sales effort with marketing, sales management, accounting, and technical service groups.
  • Identifying opportunities to improve sales performance
  • Monitoring market conditions in relation to competitors
  • Scheduling appointments and visiting existing customers to review product needs and determining other opportunities.
  • Preparing accurate and timely sales information and reports as well and constantly updating information in CRM

Brand Marketing Executive

Professional Branding Botswana
11.2020 - 02.2025
  • Strategic marketing of Gaborone United & Bank Gaborone’s sponsorship and partnerships
  • Tasked to handle the re-branding of Banc ABC to Access Bank
  • Handled display orders.
  • Developing and implementing a marketing plan for the targeted Market
  • Analyses and monitor Sales trends and make recommendations to process.
  • Ensure that there is a high level of customer service and operational execution.
  • Implement performance targets for revenue to create focus for staff.
  • Planned, implemented and tracked sales and marketing strategies to promote brand products.
  • Advisory on branded merchandise for Township Rollers and Jwaneng Galaxy

Brand Marketing Manager

Promobasket Botswana
09.2019 - 10.2020
  • Handled a 2.1 million project for the Annual Orange FA 2019/2020 cup solely responsible for display materials, gazebos, banners for country wide tournament
  • Cultivated business partnerships, built a successful pipeline and created new sales opportunities including bringing new clients.
  • Collaborated with Orange, Bofinet & Vision 2036 with marketing materials resulting in increased brand awareness.
  • Strategically managed revenue generation endeavor, including the development of forecasts, divisional pipeline strategies and quarterly shareholders reports.
  • Monitor and manage the resolution of escalated customer complaints and queries to promote best practice in customer service.

Brand Marketing Executive

Professional Branding Botswana
08.2018 - 08.2019
  • To provide professional customer service to all Professional Branding Botswana customers ensuring that customer satisfaction is consistently achieved.
  • Provided quotes for clients and opened numerous accounts following up on this.
  • Led efforts to acquire new Strategic Clients by identifying potential clients, meeting with decision-makers within these businesses, and establishing a relationship to partner with industry leaders.
  • Facilitated sales presentations, communications for upcoming opportunities, new products, and collaborative business efforts.
  • Built credibility, established rapport, and maintained communication with corporate and governmental clients at multiple levels.

Marketing Manager

Supplix International
07.2017 - 06.2018
  • Spearheaded a team of 12 Sales Executives.
  • Actively monitored key performance metrics of the sales team, identified challenges and created new solutions by applying proven problem-solving techniques.
  • Inspired team performance daily using proven behavioral-based coaching, motivation, and management methodologies.
  • Increased clientele and creating a new database.
  • Liaises closely with operations on account queries and follow-ups and expedites replies to customers on queries.

Temporary Marketing Assistant

Africa Funders
01.2016 - 06.2016
  • Maintained productive relationships with existing customers through exceptional follow-ups after sales.
  • Called prospective customers to build relationships.
  • Evaluated competitors and performed market research.
  • Worked with Finance and Deal team to advise on due diligence findings carried out on funding applications.

Sales And Marketing Manager

Millie Willie Holdings
07.2014 - 08.2015
  • Worked individually and collaboratively with team members to tactically market existing products by evaluating prospective clients and their needs while focusing on optimizing costs.
  • Built strong customer relationships by understanding the client and their needs.
  • Perform in-depth operational cost and schedule analysis to minimize variances in marketing.

Temporary Teaching Assistant

Ministry of Education
10.2012 - 06.2014
  • Teaching students based on the prescribed syllabus.
  • Supervising, guiding and counselling students.
  • Maintaining and updating school records
  • Increased pass rate for 55% to 85%
  • Training the debate team

Administration Manager (Supplies)

Red Apple
01.2010 - 08.2011
  • Providing supplies by identifying needs for reception, general office and establishing policies, procedures, and work policies
  • Providing communication systems by identifying needs, evaluating options, maintaining equipment, and approving invoices
  • Purchasing office and customer equipment and negotiating price, quality, delivery and raising invoices

Account Executive

Oseg Capital
10.2007 - 10.2009
  • Developing relationships with new clients by prospecting and responding to business development leads
  • Assessing applications for funding
  • Ensuring customer retention and development
  • Checking compliance with the relevant documentation when they open accounts.
  • Maintaining relationships with the current account base using, face-to-face visits, problem-solving and issuing resolution and administrative follow-up
  • Liaising with the bank for swift transfers and bank draft requisitions

Education

Bachelor of Arts - Humanities (History & Archaeology)

University of Botswana

Skills

  • Cost management
  • Results-driven
  • Technical proficiency
  • Effective communication
  • Effective time management
  • Collaborative teamwork skills
  • Experienced with software applications
  • Creative problem-solving
  • Collaborative team member
  • Ethical decision-making
  • Ethical decision-making
  • Data confidentiality
  • Analytical reporting
  • Team leadership
  • Personal growth
  • Emotional awareness
  • Empathetic understanding
  • Strategic business insight
  • Marketing
  • Adaptive
  • Planning & Organizing
  • Presentation Skills
  • Research Skills
  • Team leadership

Certification


  • Teaching English as a Foreign Language: TEFL Professional Institute (2024)
  • Executive Assistant Skills: Asen Online Education AOE, Alison (2023)
  • Brand Management: Build Successful Long-Lasting Brands– Udemy, San Francisco. (2020)
  • Certificate of Completion: Branding Foundations – LinkedIn Learning, Sunnyville (2020)
  • Certificate in Research Methods - Okavango Research Institute (2016)

References

Angelina, Lesole, Human Resource Manager, 71690885, Builders World

Work Type

Full TimeContract WorkPart Time

Work Location

RemoteHybridOn-Site

Important To Me

Career advancementCompany CulturePersonal development programsWork from home optionHealthcare benefitsTeam Building / Company Retreats

Timeline

Media Specialist Executive

Alliance Media - Billboard & Airport Advertising
02.2025 - Current

Brand Marketing Executive

Professional Branding Botswana
11.2020 - 02.2025

Brand Marketing Manager

Promobasket Botswana
09.2019 - 10.2020

Brand Marketing Executive

Professional Branding Botswana
08.2018 - 08.2019

Marketing Manager

Supplix International
07.2017 - 06.2018

Temporary Marketing Assistant

Africa Funders
01.2016 - 06.2016

Sales And Marketing Manager

Millie Willie Holdings
07.2014 - 08.2015

Temporary Teaching Assistant

Ministry of Education
10.2012 - 06.2014

Administration Manager (Supplies)

Red Apple
01.2010 - 08.2011

Account Executive

Oseg Capital
10.2007 - 10.2009

Bachelor of Arts - Humanities (History & Archaeology)

University of Botswana

Similar Profiles

CREATE PROFILE
Gofaone Ramaphane