Joko Wedu Tumelo
Gaborone,GA
Summary
A modern, fearless, and brand-savvy individual with a consistent commitment to self-improvement. Possessing critical thinking skills to actively manage and maintain a brand. Passionate about delivering game-changing, digital, and innovative marketing strategies that deepen consumer connections, accelerate revenue, and drive brand growth. Proven track record in coordinating complex tasks and ensuring seamless operations. Highly organized and adept at managing schedules, resources, and stakeholders to achieve project goals. Renowned for fostering teamwork and adapting to dynamic environments, consistently making significant contributions to organizational success.
Overview
11
11
years of professional experience
Work History
Brand Activations Coordinator
Orange Botswana
10.2019 - Current
- Build and maintain a calendar of brand activation events for the company
- Grow the customer base for the company
- Brainstorm reasons why consumers might want to engage with your product, and create a detailed timeline that shows how different products and services can be taken to consumers
- Manage Product communication across the organization including creating excitement around new product/feature launches, channeling product feedback and managing issue resolution
- Ensure competitive perspectives and differentiated value propositions generated through market-relevant insights
- Using knowledge of the market and competitor to identify and develop unique selling propositions and differentiators
- Educate consumers about the product (through brand activations)
- Develop campaign animations that drive engagement, conversions, and revenue for the company
- These campaigns are to tie in with overarching goals of the organization and include one or more digital channels
- Analyze successes of previous campaign animations
- Plan launch preparation activities according to marketing roadmap
- Create, and/or manage a consultant to create, and maintain Orange Botswana’s graphics and materials
- Manage the image/graphic acquisition and files for all of Orange Botswana’s staff and key stakeholders to use
- Maintain a consistent voice and look throughout all Orange Botswana’s communication designs, ensuring brand standards are followed
- Have a priority list of photo-shoots required each season and coordinate all logistics
- Manage Animations budget
- Lead analysis, conduct testing, derive insights, and convert animations into actionable reports and outreach efforts to inform staff and Management to guide continuous improvement in the market
- Provide training for staff, EXCO and other key stakeholder on new tools, products and services
- Covid 19 Crisis Team Departmental Coordinator of employees work plan
Graphics & Webmaster
Orange Botswana
08.2017 - 10.2019
- Assisting in the implementation and monitoring of the company’s SEO marketing efforts
- Checking hyperlinks regularly to ensure validity
- Collaborating with various departments to develop marketing and communications plans that leverage social media and web space
- Creating and maintaining the organisation’s presence on various social media platforms including Facebook, Twitter, Instagram, and Linked-In
- Coordinating with other departments, administrators and key stakeholders to maintain and update content as needed
- Keeping up to date with rapidly changing internet technologies and recommending possible improvements to be made on the company’s web and social media platforms
Graphics Designer
e-Tourism Botswana
02.2014 - 12.2016
- Design and maintenance of new and existing websites
- Liaising closely with a customer or client at the design stage
- Designing landing pages and also email addresses
- Promotion of websites on social media
- Interacting with designers, programmers and clients
- Creating content that converts visitors to purchasers
- Enhancing the look, functionality and appearance of a website
- Designing websites that are easy and effective to use
- Designing web campaigns for online initiatives, editorials, emails & banners
- Building promotional banners & creative material
- Testing websites for functionality in different browsers & at different resolutions
Education
Bachelor Degree - Professional Design
Limkokwing University of Creative Technology
01.2013
Skills
- Adaptable Learner
- Cross-Disciplinary Cooperation
- Operational Efficiency
- Strategic Decision-Making
- Highly adaptive
- Project coordination and organization skills
- Stakeholder Relationship Management
- Communicating Ideas Effectively
- Budget & Operations management
- Concise Communication Skills
- Detail-Oriented Approach
Accomplishments
- Successfully planned and executed Billboard Audit.
- Successfully launched E-shop (Online Shop).
- Successfully launched Store Locator.
- Part of the FA Cup Planning & Execution team (e.g. Kits Procurement).
- Successfully planned and executed the Site Activations through the BTL Agency.
Computer Competencies
- Microsoft Word
- Access
- Excel
- Publisher
- PowerPoint
- Adobe Creative Master Suite (Graphics Design)
- Microsoft Dynamics NAV Classic
Personal Information
- ID Number: 772512815
- Gender: Male
- Driving License: Class B
- Marital Status: Single
Training
- Introduction to Project Management - Innolead Consulting
- Digital Marketing - University of Cape Town, Ongoing
- Brand Management - University of Cape Town
- Presentation Skills Training - Botho University
- Occupational Health and Safety Training - South West Training Institute
- Ethics and Compliance Training - Orange Group (France)
- Anti-Bribery and Anti-Corruption Training - Orange Group (France)
Languages
English
Advanced (C1)
Setswana
Bilingual or Proficient (C2)
Kalanga
Bilingual or Proficient (C2)
Timeline
Brand Activations Coordinator
Orange Botswana
10.2019 - Current
Graphics & Webmaster
Orange Botswana
08.2017 - 10.2019
Graphics Designer
e-Tourism Botswana
02.2014 - 12.2016
Bachelor Degree - Professional Design
Limkokwing University of Creative Technology
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