Summary
Overview
Work History
Education
Skills
Current Position
Languages
Additional Information
Timeline
Generic
Laone Phefo

Laone Phefo

Sales and Marketing
Gaborone

Summary

Results-driven Marketing Manager with expertise in events, networking, manufacturing, and marketing. Skilled in promoting products and enhancing revenue through customer engagement and strategic sales recommendations. Strong background in organizing displays and providing exceptional in-store support, fostering customer loyalty and satisfaction.

Overview

8
8
years of professional experience

Work History

Sales Representative

Broadtech Distribution
Gaborone
2023.09 - Current

As a Sales Representative i sit at the intersection of complex hardware and business solutions. My role is less about "selling boxes" and more about enabling connectivity and digital transformation for your clients. My roles involved;

  • Cultivated key customer relationships, driving increased sales and loyalty.
  • Managed customer inquiries, resolving issues promptly to enhance customer satisfaction.
  • Responded to inquiries from prospective customers about product and service features, supporting informed purchasing decisions.
  • Maintained accurate records of all sales and prospecting activities.
  • Created detailed reports on daily, weekly, and monthly sales activity.
  • Managed inventory levels by ordering sufficient stock for each account.

Sales And Marketing Representative

Group Three (Pty) Ltd
Gaborone
2021.10 - 2022.09

A Sales and Marketing Representative is a dual-threat professional responsible for both brand awareness and revenue growth. They bridge the gap between attracting potential customers and closing deals. I performed the following tasks;

  • Developed targeted marketing strategies that increased brand awareness and customer engagement.
  • Conducted market research to identify trends and customer needs for product development.
  • Managed social media accounts, promoting products and fostering customer engagement.
  • Organized events and trade shows to showcase products and connect with potential clients, enhancing brand visibility.
  • Developed and implemented marketing strategies to drive sales growth.

Marketing Manager

Kubla Khan Botswana
Mokolodi
2020.09 - 2021.10
  • Developed targeted marketing strategies that expanded clientele base and enhanced brand visibility.
  • Developed and executed email marketing strategies, increasing customer engagement rates by significant percentages.
  • Coordinated with external vendors to ensure timely delivery of marketing materials.
  • Prepared detailed budgets for marketing initiatives to ensure effective allocation of resources.
  • I was a dynamic Sales and Marketing Representative with a proven track record of maximizing venue occupancy and revenue. I identified market trends, managed end-to-end lead pipelines, and executing creative digital campaigns. Adept at building lasting relationships with corporate clients and event planners to turn one-time bookings into long-term partnerships. I performed the following tasks;
  • Researched trends in hospitality industry to inform marketing strategies and adapt to market changes.
  • Assisted with marketing efforts by developing promotional materials such as posters, flyers.

Store Manager

Cognity investments (Pty) ltd
Gaborone
2020.07 - 2020.09

As a store manager i ensured strict adherence to state health department regulations and water quality standards, overseeing daily testing and equipment maintenance. Below are the tasks i performed;

  • Cultivated loyal customer base by offering expert advice on water chemistry, filtration benefits, and sustainable hydration solutions, enhancing customer trust and loyalty.
  • Maintained 100% "up-time" for self-service refill stations through proactive mechanical troubleshooting and vendor coordination.
  • Streamlined point-of-sale (POS) process, reducing customer wait times during peak "refill" hour and improving overall customer experience.

Stock Manager

Mandalay PVC Botswana (Pty) ltd
Gaborone
2019.11 - 2020.09

Stock Manager Dedicated Inventory Specialist focused on managing raw materials and finished PVC goods. Skilled in vendor coordination, and quality control. Adept at managing large-scale stock movements, conducting rigorous audits, and implementing Lean storage solutions to maximize floor space. I did the following;

  • Managed inventory levels to ensure stock availability aligned with production schedules.
  • Coordinated stock movements between warehouses and retail locations to maintain optimal stock levels.
  • Implemented storage solutions that maximized warehouse space and improved access to high-demand items.

Business Development Manager

BLXCKHIPPY ENTERTAINMENT
2018.05 - 2019.09

Developed strategic partnerships with key industry stakeholders and influencers.

  • Identified new market opportunities through comprehensive research and analysis.
  • Developed and delivered persuasive presentations to engage potential clients and partners.
  • Coordinated events and promotional activities to increase brand visibility and audience engagement.
  • Facilitated connections between creative output and the commercial market.
  • Designed visual assets for various marketing campaigns and promotional materials.

Education

Certificate - Business, Management, Marketing, and Related Support Services

Stanford University Graduate School of Business
Gaborone
09.2022

Bachelor of Arts - International Finance And Banking, Business/Office Automation/Technology

Sheffield Hallam University
Gaborone
2018-11

Skills

  • Sales expertise
  • Sales marketing expertise
  • Marketing Strategy
  • Market analysis
  • Business Development
  • Customer Service
  • Product knowledge
  • Relationship management
  • Relationship building
  • Team collaboration
  • Adaptability
  • Communication skills
  • Sales marketing expertise

Current Position

Sales And Marketing Representative at Broadtech Distribution (Pty) Ltd

Languages

Setswana
Native language
English
Advanced (C1)
C1

Additional Information

Cell: +267 73605005

LinkedIn: linkedin.com/in/laone-phefo-71a57812a/

Email: mrlaonephefo@gmail.com

Timeline

Sales Representative

Broadtech Distribution
2023.09 - Current

Sales And Marketing Representative

Group Three (Pty) Ltd
2021.10 - 2022.09

Marketing Manager

Kubla Khan Botswana
2020.09 - 2021.10

Store Manager

Cognity investments (Pty) ltd
2020.07 - 2020.09

Stock Manager

Mandalay PVC Botswana (Pty) ltd
2019.11 - 2020.09

Business Development Manager

BLXCKHIPPY ENTERTAINMENT
2018.05 - 2019.09

Certificate - Business, Management, Marketing, and Related Support Services

Stanford University Graduate School of Business

Bachelor of Arts - International Finance And Banking, Business/Office Automation/Technology

Sheffield Hallam University
Laone PhefoSales and Marketing