Leigh-Anne Gurupira

• Managed budget implementation, employee reviews and training,
• Lead the Client Service team and oversight of execution and delivery
• Developed and maintained relationships with customers and suppliers through account development

Primary function: Oversight of key accounts, relationship management and client service department

• Led the Client service department
• Strategy formulations & account planning
• Lead and coordinate project teams in ad-hoc projects, new business and campaigns
• Event Management

ACHIEVEMENTS INCLUDE

• Team leader on winning pitches including those for FNB, Clover Botswana, DTCB, Pula Medical Aid, LegalWise, DTCB, BDC, Delta Dairies and G4S
• Team leader for the event team that planned and managed the successful FNB All that Jazz 2012 concert that brought jazz legends David Sanborn and Joe Sample to Botswana for 2 concert dates playing to audiences of 800 people each night
• Project Lead for Orange Monyaka 2013 event, which saw Agency conceptualise and manage a series of 5 concerts, over 5 consecutive weekends in 5 cities/ towns with over 30 acts performing in total.

• Formulation and management of brand communication strategy, budgets and action-plan.
• Monitoring marketing activities for impact and reporting on return of marketing expenditure
• Market research, competitor analysis and reporting
• Managing Customer Care team, which was a core component of service delivery giving 24hr support, 7 days a week to all our clients.
• Project leadership on specific business development projects such as the implementation of the Virtual banking project

• Responsible for formulation and implementation of brand communication strategy, budgets and action-plans.
• Sourcing new sponsorship and managing a portfolio of sponsor accounts
• Sponsor benefit implementation for 2 international venues, Harare Sports Club Grounds and Queens Sports Ground, Bulawayo- including
• Sale, production and management of stadium advertising properties
• Managing delivery of sponsor benefits and managing contract performance as designated sponsor liaison for local and international sponsors
• Ensuring sponsor and ZC briefs were met with reference to broadcast including branding and placement of backdrops, after-match presentations, tournament trophies, presentation collateral and coordinating communication with match Broadcast team on all marketing issues.
• Member of organizing committee, responsible for marketing services, for international incoming tours.

o England in Zimbabwe 2004,

o New Zealand & India in Zimbabwe 2005,

o Kenya in Zimbabwe 2006

o Bangladesh in Zimbabwe 2006 and 2007

o West Indies in Zimbabwe 2007

o South Africa in Zimbabwe 2007

• Coordinating ZC involvement and support of ZBC TV cricket program Inside Edge.
• Project management of various audiovisual cricket productions including documentaries, radio and TV programs and History of Cricket documentary client-side producer
• Commissioning of creation of all ZC branded collateral
• Development & execution of advertising campaigns for international tours and domestic competitions encompassing TV, radio, press advertising and production of collateral such as posters, flashcards and giveaways.
• Coordinating website design project and website administration.
• Report writing, preparation of board papers, divisional reports and presentations to stakeholders, as well as secretary of Board Marketing Committee.
• Routinely assist departments with writing, repackaging and standardisation of presentations and documents such as the ZC Strategic Plan 2006, The ZC Constitution, presentations for ZC and Provincial Constitution stakeholder workshops, Strategy workshop 2006 and presentations to the ICC President and CEO.
• Managing corporate suites, including liaising with suite lessees at 2 international cricket venues.
• Designed and administrated venue accreditation procedures for all incoming international tours

• Managing client accounts for major agency clients such as Old Mutual Asset Managers, Chemplex Chemicals, RM Insurance, TelOne (the national telephone company), Uniswitch (the 1st private electronic funds transfer company in Zimbabwe) and Zimbabwe Cricket.
• Participated in major pitches for new accounts coordinating work in studio and presenting to prospective clients.
• Contributed substantially to the concepts that drove advertising campaigns as a member of the concepts team and directed radio advert recordings as well as providing voice overs.

• Sales strategy, projections and presentations.
• Managing existing client accounts and leases.
• Designed and updated standard business communication material such as lease renewal and new proposal letters.
• Collating research, customer feedback and repackaging it for management.
• Copy writing for advert-on-hold productions and voice work done for Reckitt Benkiser, AfricaOnline, Standard Chartered Zimbabwe, OK Zimbabwe, Royco Usavi Mix, Barclays Zimbabwe and other brands, for Telephone-on-hold, TV and radio advertising.