Mugove Mashingaidze

Dynamic Lecturer with 10 years of successful management and entrepreneurship experience. Known for interesting lectures with helpful supporting materials and detail-oriented classroom management. Dedicated to individual student success and comprehensive understanding.

• Mashingaidze, M., Phiri, M., Chokera, F., & Bomani, M. (2024). The Mediation Influence of Organisational Innovation on The Corporate Entrepreneurship and Business Performance Relationship. African Journal of Innovation and Entrepreneurship (AJIE), 3(3), 169. DOI:10.31920/2753-314X/2024/v3n3a8.
• Chokera, F., Mudzimba, E., Masengu, R. & Mashingaidze, M. (2024). Citizens’ deprecating behaviour: dragging down the nation branding efforts in developing countries-opinions of selected stakeholders in Zimbabwe. Place Branding and Public Diplomacy. https://doi.org/10.1057/s41254-024-00361-6
• Mashingaidze, M., Phiri, M., Nyatsambo, M., Bomani, M. & Chokera, F. (2024). Porter’s Strategies and Firm Competitiveness: The Mediating Role of Market and Technological Innovation. African Journal of Hospitality, Tourism and Leisure, 13(2):401-409. https://doi.org/10.46222/ajhtl.19770720.522
• Mashingaidze, M., Kalaykgosi, S. & Govere, E. (2024). Entrepreneurial Strategies for Sustainable Performance of Small and Medium Enterprises in Unprecedented Times. In Entrepreneurial Strategies for the Internationalization and Digitalization of SMEs. IGI Global (pp. 226-244). IGI Global (164-197). DOI: 10.4018/979-8-3693-3518-5.ch008
• Mashingaidze, M., Phiri, M. A., & Chinakidzwa, M. (2024). Entrepreneurial marketing and market performance implications for small-scale retailers: Organizational behavior in a developing economy [Special issue]. Corporate Governance and Organizational Behavior Review, 8(2), 366-376. https://doi.org/10.22495/cgobrv8i2sip11
• Mashingaidze, M., & Phiri, M. (2024). Does Strategic Planning Foster Firm Performance? Examining The Mediating Role of Competitive Advantage. African Journal of Innovation and Entrepreneurship, 3(1), 205-229. https://hdl.handle.net/10520/ejc-aa_ajie_v3_n1_a10
• Mashingaidze, M., Phiri, M. & Bomani, M. (2024). Challenges and motivations of women entrepreneurs in a crisis: A South African perspective, Journal African Journal of Gender, Society and Development, 13(2), 141-161 https://hdl.handle.net/10520/ejc-aa_jgidal_v13_n2_a8
• Mashingaidze M. & Bomani M. (2023). Women entrepreneurs’ motivation to remain in business during the covid-19 pandemic: A developing country perspective. Journal of Contemporary Management, 19(si1), 48-77. https://doi.org/10.35683/jcm21021.191
• Nyatsambo, M., Phiri, M. & Mashingaidze, M. (2022). Usage of Mobile Marketing Strategies in Zimbabwe’s Tourism and Hospitality Sector. African Journal of Hospitality, Tourism and Leisure, 11(4):1564-1578. https://doi.org/10.46222/ajhtl.19770720.309.
• Bomani M., Derera E. & Mashingaidze M. (2022). Urbanisation and SMEs growth in a developing country: Implications for policy. Corporate Governance & Organisational Behaviour Review. https://doi.org/10.22495/cgobrv6i2p12
• Mashingaidze, M., Phiri, M. & Nyatsambo, M. (2022). Dynamic Capabilities and Growth of Small and Medium Tourism Enterprises during the COVID-19 Pandemic: The Role of Organisational Innovation. African Journal of Hospitality, Tourism and Leisure, 11(4):1520-1534. https://doi.org/10.46222/ajhtl.19770720.306
• Chinakidzwa M., Phiri M & Mashingaidze M. (2022). Research data sharing and re-use: Practices, perceptions and behaviours. Evidence from Zimbabwe, Journal of African Education, 3(1), 75-101. https://doi.org/10.31920/2633-2930/2022/v3n1a4
• Mashingaidze M., Phiri M. A., & Bomani M. (2021). Strategy formulation amongst small and medium manufacturing enterprises: An emerging market case study. Journal of Governance & Regulation, 10(1), 158-166. https://doi.org/10.22495/jgrv10i1art15
• Mashingaidze M., Phiri M. & Bomani M. (2021). The influence of strategy formulation practices on the perceived financial performance of small and medium enterprises: The Zimbabwean experience. Southern African Journal of Entrepreneurship and Small Business Management, 13(1). a343. https://doi.org/10.4102/sajesbm.v13i1.343
• Mashingaidze, M., Phiri, M. A., & Chinakidzwa, M. (2021). Macro-environmental scanning practices of small and medium manufacturing enterprises: Evidence from emerging markets [Special issue]. Journal of Governance & Regulation, 10(4), 282–292. https://doi.org/10.22495/jgrv10i4siart8
• Mashingaidze M, Bomani M & Derera E. (2021). Marketing practices for Small and Medium Enterprises: An exploratory study of manufacturing firms in Zimbabwe. Journal of Contemporary Management, 18(1), 482-507. https://doi.org/10.35683/jcm20103.114
• Mashingaidze, M. & Chinakidzwa M. (2021). Strategy formulation and Financial Performance perceptions and relationships. The mediating role of Strategic approaches. Journal of Accounting and Management, 11(3), 122-136.

• The impact of Crisis Management Strategies on Organisational Resilience: A Case study of Private Tertiary Education Providers in Gaborone, Botswana.
• An Exploratory study of the Adoption of Social Media Marketing amongst Small and Medium-sized Enterprises (SMEs) in Gaborone, Botswana.
• The Impact of Entrepreneurial Education on Entrepreneurial Intentions in the Informal Sector in Gaborone.

• Faculty of Business and Management Sciences- Cape Peninsula University of Technology (South Africa), 2024 External examiner Mtech Business Administration in Project Management (3 theses).
• External examiner, Faculty of Management Sciences- Walter Sisulu University (South Africa), 2024, External examiner, Master of Management Sciences Specializing in Business Administration.
• School of Entrepreneurship and Business Management- Chinhoyi University of Technology (Zimbabwe), External examiner, DPhil (Entrepreneurship) (1 thesis) and DPhil (Marketing) (1 thesis), 2023
• School of Business and Management sciences- Harare Institute of Technology (Zimbabwe), 2021-2023, External examiner, Master of Technology in Strategy and Innovation (8 dissertations).
• Department of Marketing Management- Midlands State University (Zimbabwe), External examiner, External examiner, Master of Commerce in Marketing Strategy (3 thesis)
• External examiner, Faculty of Management Sciences- Durban University of Technology (South Africa), 2023, External examiner, Master of Management Sciences Specializing in Business Administration (2 MBA dissertation)

• Conference Organizing Member, 3rd International Conference on Business Resilience, Continuity and Regeneration Flourishing in the VUCA World: Building Business and Financial Market Resilience. Conference Dates: 17 – 20 June 2025; Durban, South Africa.
• Research Chair, Department of Business Management Studies, Faculty of Commerce, Ba ISAGO University.
• Research Chair, Department of Management Studies, School of Commerce, Great Zimbabwe University.
• Member of the School Higher Degrees Committee, School of Commerce, Great Zimbabwe University. (2021-2023)
• Member of the Departmental Masters and PhDs Committee, Department of Management Studies, School of Commerce, Great Zimbabwe University. (2020-2023)