NONOFANG SERETSE

KEY PERFORMANCE AREAS (Achievements):

• Designed and executed integrated marketing and PR campaigns that increased client engagement by 25% and contributed to higher client retention.
• Secured a 3-year contract with Access Bank Botswana, delivering long-term account value and sustained revenue growth.
• Managed key accounts including Stanbic Bank, Standard Chartered Bank, BBS, and Morupule Coal Mine, ensuring high client satisfaction and measurable business outcomes.
• Successfully planned and managed high-profile sponsorship events such as the Mascom Diacore Race, driving strong brand visibility and audience participation ROI.

KEY PERFORMANCE AREAS (Achievements):

• Created and launched the “More Is” campaign, generating 3,000+ qualified leads within four months, significantly boosting product uptake and marketing ROI.
• Led go-to-market strategies for retail products that directly contributed to revenue growth and market share expansion.
• Increased social media following by 10,000+ in one year through data-driven content marketing, improving digital engagement by 35%.
• Managed the rebranding campaign at the Botswana Stock Exchange Bell Ringing Ceremony, elevating brand reputation and investor confidence.
• Strengthened key partnerships with Botswana Nurses Union (BONU) and Botswana Teachers Union (BTU) to increase cross-selling opportunities and customer retention.

KEY PERFORMANCE AREAS (Achievements):

• Directed client service teams to execute marketing strategies that enhanced campaign performance.
• Crafted and deployed targeted communication strategies that significantly improved brand visibility and engagement metrics for BPOMAS (Botswana Public Officers' Medical Aid Scheme)
• Led client management workshops focused on optimising operational processes and increasing client satisfaction metrics.

KEY PERFORMANCE AREAS (Achievements):

• Crafted and rolled out targeted product launch strategies, notably the Russia 2018 campaign for BancABC
• Executed strategic DStv roadshow activations, effectively engaging potential customers and resulting in 2000+ new subscriptions.
• Analysed competitive landscape to formulate targeted marketing initiatives for Debswana BOMAID and Stockfort Health, optimising campaign performance and audience engagement.
• Coordinated efforts with diverse teams to develop and execute marketing initiatives grounded in data analysis, resulting in improved campaign effectiveness and increased brand conversions.

SCOPE OF WORK (Operations):

• This was a placement for my final project/dissertation in my MSc Degree in Project Management.

KEY PERFORMANCE AREAS (Achievements):

• Developed sponsorship packages for The Harrogate Bike Bash, 2015.