Pulane Majova
Gaborone,GA
Summary
Experienced Marketing Specialist adept in overseeing traditional and new media strategies, designed to help companies reach goals in lead generation, brand awareness and user engagement.
Results-Oriented. Conscientious. Efficient. Have extensive events management, marketing and admin experience. With an excellent eye for design and understanding of the potential audience.
Overview
26
26
years of professional experience
Work History
MARKETING OFFICER
Turnstar Holdings
Gaborone
05.2023 - Current
- Responsible for all marketing and communication activities within the company
- Prepare and present ideas and deliverables and to research trends and industry data so the company remains on the cutting edge, while measuring the pulse of market
- Aligning marketing objectives with the business goals and objectives, while
- Preparing management and board reports.
MARKETING AND PR OFFICER
Emergency Assist991
Gaborone
04.2016 - 10.2022
- Analyzed past marketing initiatives and revamped the company's marketing efforts to keep readers and attract new ones
- Organized and analyzed data and marketing results
- Prepared detailed and well thought out proposals and marketing plans
- Designed and implemented systems to measure sales and marketing effectiveness that helped eliminate ineffectiveness and boosted productivity
- Managed project administration and internal and external communications
- Effectively communicated the mission of our brand
- Collaborated with other team members to create fresh brand ideas and project initiatives
- Assisted in the management of graphics for brand and portfolio presentations
- Worked to support the brand's strategic and financial objectives
- Managed various social accounts to maintain brand awareness.
BRAND ACTIVATION OFFICER
Mascom Wireless
Gaborone
03.2012 - 11.2015
- Collaborated with other team members to create fresh brand ideas and project initiatives
- Effectively communicated the mission of our brand
- Developed unique content for a variety of clients sites to improve presence and brand awareness
- Collaborated with designers, marketers, and executives to increase brand awareness
- Managed various social accounts to maintain brand awareness
- Coordinated marketing activities, developing marketing content, making new product announcements, and monitoring consumer reaction to the brand
- Focused was on building long term emotional connections between the Mascom brand and its customers
- Optimise customer education through the well-coordinated and implemented customer centric events and activations
- Optimised uptake of Mascom products and services through customer education on radio and television
- Initiated events/campaigns focused on key target areas to promote a positive image of the company
- Ensured that the event strategy guidelines in all communications are adhered to, to enhance the image of Mascom
- Reviewed and assessed campaign or event achievements against strategic objectives Ensured conformity to ISO, Regulatory, Legal and Risk management requirements
BUSINESS DEVELOPMENT MANAGER
Horizon Ogilvy & Mather
Gaborone
08.2011 - 11.2011
- My main role was to identify and develop business opportunities for the Company's creative solutions and services
- Pro-actively hunt for target organizations and establish communications with those businesses that can bene t from our Company's services
- BICA
- During the three months that I was appointed in this position, I managed to secure Botswana Institute of Chartered Accountants (BICA) account and added them onto Horizon Ogilvy's list of clients.
MEDIA MANAGER
Horizon Ogilvy & Mather
Gaborone
01.2011 - 08.2011
- Assisted with management of client presence on varying social media platforms
- Promoted media visibility for all of Horizon Ogilvy's various clients
- Additionally, I was responsible for building and maintaining professional working relationships with key media people in our local media outlets (newspapers, TV, radio, publications, journals, etc).
ACCOUNT MANAGER
Horizon Ogilvy & Mather
Gaborone
05.2008 - 03.2011
- Developed and implemented effective campaigns
- Collaborated with sales team members to identify growth opportunities and develop strategies to seize them
- Managed the company's relationship with its customers
- Supervised Account Executives in their direct responsibility for development of advertising within approved plans.
SENIOR ACCOUNT EXECUTIVE
Optimum McCann Erickson
Gaborone
10.2007 - 04.2008
- Was the liaison between the client and creative team
- Managed budgets, ensured adherence to brand guidelines and kept leads for new business moving through the sales pipeline.
BUSINESS OWNER
Media Connexion (Pty) Ltd
Gaborone
01.2004 - 01.2006
- Established a fully-fledged advertising & marketing agency
- Which specialised in:
- Supplying promotional materials
- Event Management (conceptualizing and managing events like product launches, store openings, corporate dinners, fun days, etc) Development of radio commercials
- Development of outdoor advertising material for Clients
- Brand building exercises for various Clients
SALES EXECUTIVE
Avis Fleet Services
Gaborone
03.2003 - 11.2003
- Dealt with corporate fleet management and responsible for a specified number of clients
- Identified and maximized sales opportunities, and increased customer retention rates.
ACCOUNT EXECUTIVE
Media Communications
Gaborone
10.1999 - 02.2003
- Position was responsible for the development and implementation of all consumer marketing programs including advertising, sales promotion, market research, public relations, trade shows, communications and budget planning
- This position had added responsibility for supervision of Trainee Account Executives as well as maintaining and building a good rapport with company clientele.
TRAINEE ACCOUNT EXECUTIVE
Media Communications
Gaborone
09.1998 - 09.1999
- My training entailed setting up customer databases, and weekly customer meetings
- I was responsible for writing of all contact reports after every Client meeting attended and channelled all Client requests through the Agency
- During this time, I learnt to be a self-starter, manage time and built a good rapport with all the Clients I was dealing with.
TRAINEE ACCOUNT EXECUTIVE
FCB Lindsay Smither
Johannesburg
03.1998 - 09.1998
- Did a for six month internship and worked with the Vodacom Team
- I was responsible for writing minutes for all meetings we had with client
- Based on that I made up a schedule of things to do, together with a list of who would be responsible for the particular task(s).
Education
Certificate- Basic Principles of Advertising - undefined
AAA SCHOOL OF ADVERTISING, NEST PHUTING HIGH SCHOOL
October 1997
Certificate - Basic Principles of Marketing - undefined
AAA SCHOOL OF ADVERTISING
June 1997
undefined
1996
Skills
- Computer Skills
- Microsoft Office
- Fast Learner
- Adaptability
- Leadership Skills
- Leadership
- Communication
- Ability to Multitask Customer Service Ability to Work in a Team Communication Skills Content Marketing Digital Marketing Effective Time Management SEO Optimization Skills Collaboration Skills Content Research &
- Development
Timeline
MARKETING OFFICER
Turnstar Holdings
05.2023 - Current
MARKETING AND PR OFFICER
Emergency Assist991
04.2016 - 10.2022
BRAND ACTIVATION OFFICER
Mascom Wireless
03.2012 - 11.2015
BUSINESS DEVELOPMENT MANAGER
Horizon Ogilvy & Mather
08.2011 - 11.2011
MEDIA MANAGER
Horizon Ogilvy & Mather
01.2011 - 08.2011
ACCOUNT MANAGER
Horizon Ogilvy & Mather
05.2008 - 03.2011
SENIOR ACCOUNT EXECUTIVE
Optimum McCann Erickson
10.2007 - 04.2008
BUSINESS OWNER
Media Connexion (Pty) Ltd
01.2004 - 01.2006
SALES EXECUTIVE
Avis Fleet Services
03.2003 - 11.2003
ACCOUNT EXECUTIVE
Media Communications
10.1999 - 02.2003
TRAINEE ACCOUNT EXECUTIVE
Media Communications
09.1998 - 09.1999
TRAINEE ACCOUNT EXECUTIVE
FCB Lindsay Smither
03.1998 - 09.1998
Certificate- Basic Principles of Advertising - undefined
AAA SCHOOL OF ADVERTISING, NEST PHUTING HIGH SCHOOL
Certificate - Basic Principles of Marketing - undefined
AAA SCHOOL OF ADVERTISING
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