Pulane Majova
Gaborone
Summary
Results-driven Marketing Specialist with nearly two decades of experience in strategic marketing, communication strategies, event promotion, and brand management across corporate entities and international NGOs. Demonstrated ability to execute impactful marketing campaigns, increase brand visibility, and improve stakeholder engagement. Skilled in leveraging data-driven insights to optimize campaigns and achieve business objectives.
Overview
26
26
years of professional experience
Work History
Marketing Officer
Turnstar Holdings
05.2023 - 03.2024
- Spearheaded marketing and communication activities, aligning strategies with business goals.
- Successfully implemented and set up a tenant registration system for Gamecity Shopping Centre, which led to the establishment of regular tenant meetings with centre management, fostering improved communication and a stronger working relationship between tenants and management throughout my tenure.
- Developed marketing campaigns to enhance brand visibility and member engagement.
- Conducted market research to identify growth opportunities and competitive positioning.
- Prepared and presented strategic marketing plans to management and the board.
Marketing & PR Officer
Emergency Assist991
04.2016 - 10.2022
- Revamped marketing initiatives to boost brand awareness and reader engagement.
- Conducted data analysis and prepared strategic marketing proposals.
- Managed project administration, internal, and external communications.
- Developed marketing materials, executed brand campaigns, and coordinated events.
- Played a key role in reviving the road safety initiative programs, resulting in Emergency Assist 991 securing a €630,000 Road Safety Grant for 2019/2020 — a first-time achievement for the company.
- Developed and implemented a comprehensive SEO strategy that consistently secured top 3 organic (non-paid) Google rankings for critical product search terms.
- Led a digital promotion campaign for the launch of the company’s new Driver Training Academy, increasing total online engagement by 13% over six months and significantly contributing to the department’s annual targets.
Brand Activation Officer
Mascom Wireless
03.2012 - 11.2015
- Collaborated effectively with cross-functional teams—including designers, marketers, and executives—to develop innovative brand ideas and project initiatives that strengthened brand positioning.
- Communicated the brand mission clearly and consistently, enhancing brand identity across various platforms.
- Created unique, engaging content tailored for multiple client websites to boost online presence and brand awareness.
- Managed social media accounts to maintain and grow brand visibility and customer engagement.
- Coordinated comprehensive marketing activities, including content development, new product launches, and monitoring consumer feedback to align with brand goals.
- Focused on building long-term emotional connections between the Mascom brand and its customers through targeted campaigns and messaging.
- Optimized customer education through well-planned and executed customer-centric events and activations, increasing uptake of Mascom products and services via radio and television outreach.
- Initiated and led events and campaigns aimed at key target markets to promote a positive company image and strengthen brand loyalty.
- Ensured all event strategies and communications adhered to brand guidelines to enhance Mascom’s image consistently.
- Reviewed and evaluated campaign and event outcomes against strategic objectives, providing insights for continuous improvement.
- Maintained strict compliance with ISO standards, regulatory, legal, and risk management requirements across all marketing and event activities.
Account Manager
Horizon Ogilvy & Mather
05.2008 - 11.2011
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Managed a diverse portfolio of client accounts, building strong, long-term relationships through excellent communication and a deep understanding of their business needs and ensuring timely effective problem resolution.
- Negotiated contract terms with clients, securing favorable agreements for both parties.
- Established clear communication channels between clients and internal teams, ensuring seamless project execution.
- Actively participated in networking events within the industry, expanding professional connections and generating leads.
- Acted as the primary point of contact between clients and internal teams, ensuring seamless project coordination and timely delivery of advertising campaigns.
- Developed tailored advertising strategies and solutions to meet client objectives, driving brand awareness and customer engagement.
- Monitored campaign performance, analyzed results, and provided actionable insights to optimize client ROI and satisfaction.
- Collaborated closely with creative, media, and production teams to develop compelling advertising content and ensure alignment with client goals.
- Negotiated contracts and managed budgets to maximize efficiency and profitability for both clients and the company.
- Proactively identified growth opportunities within accounts, leading to upselling and expansion of services.
Senior Account Executive
Optimum McCann Erickson
10.2007 - 04.2008
- Identified and secured business opportunities for creative marketing solutions.
- Secured BICA account, contributing to business growth and market presence.
- (Additional positions and achievements available upon request)
- Managed high-value client accounts across diverse industries, ensuring strategic alignment and delivering exceptional service.
- Developed and executed innovative marketing and advertising campaigns, driving brand growth and enhancing market visibility for clients.
- Served as the primary liaison between clients and internal creative, production, and media teams, guaranteeing project milestones and expectations were consistently met.
- Conducted market research and competitive analysis to identify opportunities for client growth and campaign optimization.
- Prepared detailed campaign reports, presented insights to clients, and recommended adjustments to maximize effectiveness and ROI.
- Coordinated project timelines, budgets, and deliverables, ensuring projects were completed on schedule and within budget.
- Led client meetings, pitch presentations, and strategy sessions to communicate campaign performance and explore new business opportunities.
- Mentored junior team members, sharing best practices in account management and client servicing.
- Fostered strong client relationships, resulting in repeat business and high client retention rates.
Founder/Managing Director, Marketing
Media Connexion (Pty) Ltd
01.2004 - 01.2006
- Established and operated a fully-fledged marketing and advertising agency, successfully managing all aspects of the business for two years.
- Built a positive organizational culture that fostered creativity, innovation, and employee engagement.
- Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
- Led the strategic planning process to define business goals and ensure alignment across all departments.
- Spearheaded the supply of high-quality promotional materials for corporate and government clients, ensuring brand visibility and market penetration.
- Conceptualized and executed a wide range of events, including product launches, store openings, corporate dinners, and community fun days, consistently delivering impactful brand experiences.
Sales Executive
Avis Fleet Services Botswana
03.2002 - 11.2003
- Managed a portfolio of corporate and government clients, delivering tailored fleet management solutions that aligned with their business needs.
- Conducted needs assessments, presented customized leasing and maintenance options, and negotiated contracts to drive revenue growth.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Monitored market trends to identify new business opportunities and maintain a competitive edge.
Account Executive
Media Communications
10.1999 - 02.2003
- Managed client accounts, coordinating with creative and media teams to deliver advertising campaigns aligned with client goals.
- Built strong client relationships through effective communication and exceptional service delivery.
- Assisted in developing marketing strategies, preparing proposals, and executing projects on time and within budget.
- Monitored campaign performance and provided insights for optimization.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
Trainee Account Executive
Media Communications
09.1998 - 09.1999
- Participated in on-the-job training, working closely with supervisors and coworkers and asking appropriate questions.
- Learned new materials, processes, and programs quickly.
- Attended training courses to build understanding of processes, techniques, and industry.
- Supported departmental tasks to increase understanding of industry processes.
- Supported organizational objectives with help from existing employees.
Trainee Account Executive
FCB Linsday Smithers
03.1998 - 09.1998
- Provided essential day-to-day support for senior account executives, learning the ropes of client management and campaign execution.
- Handled administrative tasks, research, and reporting, while also participating in client meetings and contributing to campaign strategies under the guidance of more experienced team members.
- Worked on the Vodacom account for further hands on experience and training.
Education
Certificate - Basic Principles of Advertising
AAA School of Advertising
Johannesburg, South Africa09-1997
Certificate - Basic Principles of Marketing
AAA School of Advertising
Johannesburg, South Africa09-1998
Skills
- Strategic marketing planning
- Brand strategy development
- Event planning expertise
- Market research expertise
- Public relations expertise
- Digital marketing expertise
- Stakeholder engagement
- Multi-channel Campaign Management
- Project management expertise
- Clear verbal and written communication
References
Available upon request.
Timeline
Marketing Officer
Turnstar Holdings
05.2023 - 03.2024
Marketing & PR Officer
Emergency Assist991
04.2016 - 10.2022
Brand Activation Officer
Mascom Wireless
03.2012 - 11.2015
Account Manager
Horizon Ogilvy & Mather
05.2008 - 11.2011
Senior Account Executive
Optimum McCann Erickson
10.2007 - 04.2008
Founder/Managing Director, Marketing
Media Connexion (Pty) Ltd
01.2004 - 01.2006
Sales Executive
Avis Fleet Services Botswana
03.2002 - 11.2003
Account Executive
Media Communications
10.1999 - 02.2003
Trainee Account Executive
Media Communications
09.1998 - 09.1999
Trainee Account Executive
FCB Linsday Smithers
03.1998 - 09.1998
Certificate - Basic Principles of Advertising
AAA School of Advertising
Certificate - Basic Principles of Marketing
AAA School of Advertising
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