Refilwe Motlhagodi
MSc. Strategic Management
Gaborone
Summary
Over 8 years experience in sales, marketing, branding and communications across multiple industries from the private, public and parastatal sectors.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
Work History
Business Development Coordinator
Botswana Medical Aid (Bomaid)
09.2023 - Current
- Business Development and Growth
- Building and Managing relationships with the fund’s stakeholders
- Engaging in research to identify new markets and customer needs
- Improve the Fund’s sales growth and customer satisfaction
- Implementing and coordinating sales strategies and plans for the fund
- Leading and managing the business’ corporate calendar.
- Coordinating existing sales pipeline of BWP 8M in value and developing new business opportunities
- Monitor product rollout, performance of the product and customer uptake and response to the product.
- Marketing Management
- Mentor and develop a solid sales team, supervising work
- Management of the campaigns since joining the fund i.e. Choose You, Rhythm of Life, tracking of campaigns and Design of relevant messaging in line with product, key events and activities of the fund across the fund’s different communication platforms and making recommendations to management on performance and improvement areas
- Preparation and analysis of monthly, quarterly, and annual sales reports.
Client Relations Manager
Inq. Edge
Gaborone, Gaborone
06.2022 - 08.2023
- New business acquisition through Cold calling, prospecting, initiating client meetings to develop business relationship
- Lead creation, delivered weekly presentation to clients to position the brand's products & services
- Unique value proposition, client price negotiations and pipeline management
- Weekly tracking and reporting to management on the sales forecast revenue and order intake
- Engage in market research to advise product development and strategy on trends, competition, overall appetite and key go-to market strategies
- Managing Contracts for +10 accounts assigned to my portfolio, upselling and cross selling to achieve monthly sales targets
- Pipeline management: Review and qualification of leads, opportunities, proposal and pipeline forecasting
- Regular follow up with clients on proposals, price negotiations and deliver value to clients
- Service reviews: working in partnership with clients to help them achieve their business outcomes i.e process improvement, workflow efficiency, increase sales and revenue
- Monthly service reviews with clients to acquire feedback on service delivered as well as product education.
Media Specialist Executive
Alliance Media Botswana
10.2018 - 05.2022
- New opportunity creation, sourcing of new business leads and sales
- Conducting market research and competitor analysis
- Formulation of sales strategies to counter the competition
- Work on sales budget and strategy to counter competition efforts as well as attract new clients
- Daily communication with clients, both new and existing as well as liaising with third party contractors and council
- Delivering client value and ensuring client’s expectations are met in a cost effective manner
- Ensure clients are serviced effectively from incoming phone enquiries, emails and even walk in clients
- Retention of existing client contracts, on time renewals and upselling on additional services.
Sales & Marketing Operations Officer
Dimension Data Botswana
10.2016 - 09.2018
- Sales reporting, forecasting and planning, this entailed Analysis and preparation of reports to management on sales, order intake and overall business performance per product offering
- Coordinating the sales processes and internal workflows to support the sales team - working CRM tools & SALESFORCE
- Providing guidance about market trends to assist the sales team in planning, client acquisition and retention
- Tender management, qualification, preparation, and quality check
- Documentation and quality control on proposals
- Resource planning: organizing teams to work on proposals and bid materials
- Management of relationships with multiple stakeholders - both internally and externally
- Organizing and coordinating quarterly sales events
- Managing projects within the department and external events to strengthen partner relationships.
Associate Client Manager
Dimension Data Botswana
Gaborone, Gaborone
06.2014 - 09.2016
- Account management: of multiple client accounts, providing ICT solutions specific to their business needs
- Delivering sales presentations, building and maintaining relationships with new and existing clients
- Contract administration and renewals
- Lead and sales generation
- Ensure clients are satisfied in order to secure future business and referrals
- Attend to and respond to customer enquiries
- Work on tactics and strategies to remain relevant and deliver maximum client value
- Prospecting daily to generate leads and source new business
- Work with sales targets and deliver the best value in line with clients’ varying budget
- Reporting on opportunities and track performance on a weekly, monthly, and quarterly basis.
Teaching Assistant
University of Botswana
09.2013 - 05.2014
- Assisting with class work and research -data gathering, data collection and analysis
- Helping lecturers with lesson preparation
- Tutoring individual students as well as small groups
- Student registrations, administering exams
- Supervising students in class, tracking attendance, grading assignments and calculating grades
- Collaborating with lecturers to identify student needs and new course structure and content formulation.
Education
Master of Science -
University of Derby
05.2017 - 01.2018
BBA - Marketing
University of Botswana
08.2009 - 08.2013
Certificate - Finance For Non-Finance Managers
Botswana Accountancy College
02.2017 - 04.2017
Skills
Supervision and Delegation
Oral and Written Communication skills
Time Management
Presentation skills
Social Media Marketing
Customer Acquisition
Customer Relationship Management
Marketing campaigns
Jobrelevantskills
- Good communication skills
- Campaign design, planning and implementation
- Events management
- Financial management
- People Management
- Project management skill
References
- Mr. Bushe Sitale, Head of Projects and Strategy, Hollard Insurance Botswana, +267 74 228 602, bushes@hollard.co.bw
- Ms. Dinah Makhura, IT Administrator, Competition Authority Botswana, +267 71 366 145, dmakhura@cca.co.bw
- Mrs. Abbie Zvasiya, Country Operations Manager, Alliance Media Botswana, +267 71 583 069, azvasiya@alliancemedia.com
Timeline
Business Development Coordinator
Botswana Medical Aid (Bomaid)
09.2023 - Current
Client Relations Manager
Inq. Edge
06.2022 - 08.2023
Media Specialist Executive
Alliance Media Botswana
10.2018 - 05.2022
Master of Science -
University of Derby
05.2017 - 01.2018
Certificate - Finance For Non-Finance Managers
Botswana Accountancy College
02.2017 - 04.2017
Sales & Marketing Operations Officer
Dimension Data Botswana
10.2016 - 09.2018
Associate Client Manager
Dimension Data Botswana
06.2014 - 09.2016
Teaching Assistant
University of Botswana
09.2013 - 05.2014
BBA - Marketing
University of Botswana
08.2009 - 08.2013
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