Sidney Baitsile Baitsile
Manager - Springbok Motel
P. O. Box 383, Tsabong
Summary
Broadcasting industry veteran with over 30 years of experience shaping Botswana's media landscape. A founding member of Gabz FM and instrumental in establishing RB2 and repositioning Duma FM, I bring proven leadership in station management and programming. As a judge and co-producer of a popular TV show, I honed expertise across diverse media platforms. I have discovered, mentored, and managed prominent broadcasters such as DJ Fresh, Owen Rampha, and Donald Seberane, as well as nurtured the next generation of media professionals, many of whom have become industry leaders. My contributions to content creation include co-founding the P-Side music team, which launched and championed local artists and content, ensuring Botswana's creative voices are heard, stars like those of Scar and Vee, and unearthing talents like Amantle Brown and Motlha on My Star. Passionate about advancing local talent and content, I am committed to fostering innovation and integrity. My vision is to see broadcasting in Botswana being inclusive, and impactful communication, embracing emerging digital trends. My track record demonstrates a consistent ability to lead teams, grow organizations, and champion Botswana's creative voices.
Overview
2025
2025
years of professional experience
5
5
years of post-secondary education
Work History
Manager
Springbok Motel
Tsabong, Botswana
1 2015 - Current
- Manager - Overseeing daily operations
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Controlled costs to keep business operating within budget and increase profits.
- Improved marketing to attract new customers and promote business.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Improved safety procedures to create safe working conditions for workers.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Maintained professional, organized, and safe environment for employees and patrons.
Judge
My Star
10.2008 - 07.2013
- Served as a judge on a national singing talent show aimed at discovering and nurturing raw musical talent.
- Played a pivotal role in launching the careers of future stars, including Amantle Brown and Motlha
Programme Manager
Duma FM
Gaborone, Botswana
01.2010 - 12.2011
- Spearheaded programming and station management, contributing to Duma FM's growth and market repositioning
- Managed and mentored presenters like Donald Seberane, Oteng Chilume, Goaba Mojakgomo, Tom Sereetsi, Kealeboga Dihutso, and Bonni Dintwa
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Manager
Small House Records
Gaborone, Gaborone
01.2008 - 12.2010
- Managed a record label's music catalog and artists under the Orange Ringtone Programme
- Oversaw the creation of ringtones featuring local artists, promoting Botswana's music industry
- Managed and motivated employees to be productive and engaged in work.
Columnist
The Voice Newspaper
Gaborone, Gaborone
05.2003 - 12.2008
- Created a groundbreaking entertainment column covering the creative arts in Botswana
- Grew the column into one of the most popular in the country, enhancing public discourse on arts and entertainment
- Developed a loyal readership by consistently delivering high-quality content that resonated with the target audience.
Co-Founder & Programme Manager
Gabz FM
Gaborone, Gaborone
10.1999 - 12.2003
- Co-founded Gabz FM, overseeing its establishment from tender to launch and operation
- Discovered and mentored prominent broadcasters such as Kenneth Moeng, Owen Rampha, and Gabriel Sengwaketsi, many of whom advanced to station management roles
- Contributed significantly to shaping Gabz FM as a leading private radio station in Botswana
Radio Presenter and Programme Manager
RB2
Gaborone, Botswana
04.1992 - 9 1999
- First radio presenter to go on air at RB2, officially launched on 6th April 1992
- Promoted to Programme Manager at age of 28 years, becoming one of the youngest in the industry
- Discovered and mentored renowned radio presenters, including DJ Fresh, Owen Rampha, Gloria Kgosi, and Shombie Ellis
- Delivered captivating on-air content by researching, planning, and producing tailored segments for diverse audiences.
- Strengthened station brand recognition with a consistent delivery of high-quality programming and targeted messaging.
- Hosted music, news and entertainment segments for well-rounded radio shows.
- Worked closely with sales teams to develop effective advertising campaigns that aligned with client goals while preserving the integrity of the radio show''s format.
- Enhanced listener engagement by incorporating interactive segments and social media updates into the radio show.
- Developed strong relationships with guests and industry professionals, leading to exclusive interviews and increased credibility for the station.
- Managed time effectively while juggling multiple tasks, such as conducting interviews, editing audio clips, and preparing scripts for live broadcasts.
- Created customized playlists that resonated with target demographics, contributing to higher listener retention rates.
- Improved team communication and collaboration through regular meetings, feedback sessions, and providing constructive criticism when needed.
- Efficiently adapted to unexpected changes during live broadcasts without compromising show quality or professionalism.
- Emphasized listener interaction through call-ins, contests, and social media engagement, fostering a loyal community around the radio show.
- Maintained exceptional knowledge of current events and pop culture trends to provide relevant commentary during radio shows.
- Utilized exceptional verbal communication skills to convey information clearly while maintaining a conversational tone onair.
- Collaborated with colleagues to create innovative programming ideas, resulting in positive feedback from listeners and advertisers.
- Assisted in various production tasks such as recording commercials or promos when needed by other departments within the station.
- Conducted thorough pre-interview research to ensure engaging, informed conversations with guests on a wide range of topics.
- Coordinated successful remote broadcasts for special events, ensuring seamless integration of technical equipment and logistical coordination with event staff.
- Led training sessions for new presenters at the station, sharing best practices in broadcasting techniques and on-air presentation skills.
- Upheld stringent FCC guidelines while presenting on-air content by staying informed about compliance requirements.
- Increased audience size by implementing creative promotional strategies and leveraging cross-platform marketing.
- Provided valuable input during programming meetings, contributing to the station''s continuous improvement and long-term success.
- Facilitated live coverage of special events, promotions, and sports matches.
- Devised marketing and promotional campaigns to increase ratings and listener base.
- Engaged listeners through social media platforms to increase station visibility.
- Interviewed local and international celebrities to raise brand profile and build listener engagement.
- Operated studio sound boards, desks and playout software for slick, professional broadcasts.
- Attended promotional events to create station awareness and build listener reach.
- Developed engaging content for listeners and guests, including competitions, interviews and phone-ins.
- Crafted original scripts for commercial and promotional spots, advertising radio station sponsors.
- Answered booth call line and took song suggestions or comments from listeners.
- Announced ads, song switches, and breaking news segments for radio broadcasts.
- Produced creative radio segments focused on music, current events and lifestyle topics.
- Found, researched, fact-checked and wrote scripts for relevant topics in local news.
- Selected and created audio cuts and pre-produced audio programs for more fluid broadcasting.
- Recorded and edited high-quality interviews and audio clips for broadcast.
- Researched topics for comment and discussion.
- Interviewed show guests and moderated discussions.
- Made promotional appearances at public events.
- Delivered exceptional programming to audience members by always researching events, guests, and programs thoroughly.
- Played music tracks from playlists provided by station management.
- Operated studio equipment and produced show advertisements.
- Engaged with audience members through telephone calls and personal commentary on musical selections, political happenings, and other items of interest.
- Announced station programming information, schedules and station breaks.
- Answered listener calls regarding song requests, giveaways and commentary.
- Introduced upcoming broadcasts and guided audience through entertainment.
- Stayed up-to-date on FCC requirements for various shows, adapting stories and plans accordingly.
- Presented weather, news and commercials to listeners.
- Spearheaded promotional appearances on behalf of station and to increase sales for advertisers.
- Read prepared scripts for radio and television shows.
- Built broadcast storylines to interest listeners and grow station audience.
- Conferred with advertising partners to develop and deploy effective promotional strategies.
- Managed cross-functional teams for successful project completion within deadlines and budgets.
- Managed multiple strategic projects with numerous sub-projects or workstreams.
- Collaborated with business leadership to set priorities based on business needs, resource capacity and risk exposure.
- Established strong relationships with key stakeholders, ensuring support for program initiatives.
- Developed and maintained logistics workflows, procedures and reports.
- Built teams to address project goals and objectives for multiple projects.
- Engaged and worked alongside cross-functional stakeholders to manage strategic initiatives.
- Met with project stakeholders on regular basis to assess progress and make adjustments.
- Implemented risk management strategies to mitigate potential barriers to project success.
- Developed strategic plans, setting clear objectives and achievable milestones for the team.
- Addressed and resolved technical, financial, and operational concerns by working with team members and directors.
- Improved program efficiency by streamlining processes and implementing time-saving solutions.
- Conducted comprehensive program evaluations, identifying areas for improvement and recommending actionable solutions.
- Participated in pilot tests and revised programs based on feedback and results.
- Championed best practices in project management, fostering a culture of continuous improvement.
- Leveraged technology tools for enhanced project tracking, reporting, and information sharing among team members.
- Spearheaded innovative problem-solving techniques that addressed challenges head-on, resulting in effective resolution measures.
- Optimized resource allocation, effectively balancing priorities and managing competing demands.
- Enhanced project visibility with regular status updates, leading to increased stakeholder engagement.
- Streamlined communication channels to facilitate efficient collaboration among team members and stakeholders.
- Managed and supervised administrative and daily program operations, complying with policies and regulations.
- Identified program obstacles and communicated possible impacts to team.
- Coached team members on professional development opportunities, contributing to improved overall performance.
- Increased customer satisfaction through effective communication of program goals and expectations.
- Interacted with customers and clients to identify business needs and requirements.
- Utilized data-driven decision-making approaches to inform strategy development and optimize outcomes.
- Led change management efforts, supporting staff through transitions and promoting buy-in for new initiatives.
- Participated in vendor selection and management process for program initiatives.
- Coached team members on productivity strategies to accomplish challenging goals.
- Delivered high-quality results by setting performance metrics and monitoring progress against targets.
- Facilitated workshops and conducted one-on-one training to educate team members.
- Leveraged project management processes and tools to define and execute projects.
- Worked with subject matter experts to develop and implement mentoring programs to promote better learner experiences.
- Researched industry best practices in support of training development and program content.
- Demonstrated strong writing and presentation skills to develop briefs, memorandums and analytical reports for clients.
- Negotiated contracts with vendors, securing favorable terms that supported budgetary constraints.
- Devised creative solutions to critical customer and user needs.
- Ensured regulatory compliance by closely monitoring adherence to industry standards and guidelines throughout the program lifecycle.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Established team priorities, maintained schedules and monitored performance.
- Developed detailed plans based on broad guidance and direction.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
- Controlled resources and assets for department activities to comply with industry standards and government regulations.
- Defined clear targets and objectives and communicated to other team members.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Managed senior-level personnel working in marketing and sales capacities.
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Launched quality assurance practices for each phase of development
- Streamlined and monitored quality programs to alleviate overdue compliance activities.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
- Identified and communicated customer needs to supply chain capacity and quality teams.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
Education
BA - Sociology
Howard University
Washington, DC 08.1986 - 11.1991
Skills
Team leadership
Tel
- +267 72842046
- +267 74789017
Personal Information
- Date of Birth: 12/01/66
- Gender: MALE
- Nationality: Motswana
References
- Mr Ferdinand Mabalane 1st Gabz FM Station Manager
- Mr Owen Rampha Yarona FM Station Manager
- Mr Donald Seberane, Duma FM Station Manager
- Mr Kagiso Serema, Chief Operating Officer, VIB Mobile
- Mr Solomon Monyame, Managing Director, Smallhouse Records
- Mr Tshepiso Molapisi, Artist & AST Foundation Chairman
Physicaladdress
Herero Ward, Tsabong, Botswana
Affiliations
Vice-Chairman, Pinagare Ya Sekaka Cultural Association
Member - Tsabong Agricultural Show COmmittee
Deejaying, Soccer, Badmington
Club DJ since High School 1980
Recreational SOCCER
Recreational Badmington
Timeline
Programme Manager
Duma FM
01.2010 - 12.2011
Judge
My Star
10.2008 - 07.2013
Manager
Small House Records
01.2008 - 12.2010
Columnist
The Voice Newspaper
05.2003 - 12.2008
Co-Founder & Programme Manager
Gabz FM
10.1999 - 12.2003
Radio Presenter and Programme Manager
RB2
04.1992 - 9 1999
BA - Sociology
Howard University
08.1986 - 11.1991
Manager
Springbok Motel
1 2015 - Current