Sin Yian Lau

• Ensured that objectives are completed in a timely manner, desired targets are achieved, and the project is completed within the allocated budget.
• Proactively aim to achieve client goals by implementing SEO, SEM, SMM and email marketing strategies efficiently and coming up with new ideas.
• Developed content marketing strategy that increased website visits by 300%.
• Leveraged A/B testing to optimize PPC campaigns, resulting in a 400% increase in conversions.
• Built strong relationships with key customers and stakeholders, resulting in repeat business and referrals.

Key Responsibilities & Achievements:

• Managed marketing campaigns, digital transformation projects, and process implementation for clients across various industries as a cross-functional project lead and strategic advisor.
• Executed full-funnel digital marketing projects including SEO, Google Ads, LinkedIn Ads, and website launches for digital marketing agencies and SMBs.
• Led onboarding and implementation for SaaS tools such as GoHighLevel, Marq, and HubSpot to optimize client workflows and performance.
• Oversaw remote teams of designers, developers, and media buyers to ensure high-quality project delivery on schedule and within budget.
• Developed SOPs and streamlined internal workflows to improve operational efficiency and cross-team communication.
• Supported account management, campaign performance tracking, and client success efforts through ongoing reporting and optimization.

Notable Projects:

• Hands Build Brands – Conducted brand audits, competitor analysis, and go-to-market strategy, resulting in a 140% increase in client lead generation.
• Salt & Fuessel – Drove 3.5x ROI through growth marketing leadership across paid and organic channels, funnel optimization, and retention tactics.
• Dineline – Managed restaurant client accounts using GoHighLevel to build automated marketing funnels and boost campaign performance.
• Content Maximiser - Led AI-driven initiatives, including integrating Make.com with ClickUp to automate task creation, deploying Voice AI in GoHighLevel, and building a custom LLM-powered chatbot using ChatGPT to support lead capture and user engagement.

• Developed and executed digital marketing initiatives tailored for restaurants, resulting in measurable revenue growth.
• Oversaw and optimized multi-channel strategies encompassing Google ads, Facebook ads, Instagram ads, email marketing, SMS marketing, landing pages, and other marketing tools to achieve campaign objectives.
• Conducted bi-weekly client consultations to review performance metrics, provide tailored recommendations, and maintain strong relationships with clients.
• Consistently achieved a retention rate exceeding 80%, demonstrating exceptional client relationship management and customer service skills.
• Achieved a 40% increase in revenue within a 3-month period, successfully implementing targeted strategies for a restaurant.

• Spearheaded recruitment, training, and professional development of a global sales and customer service representative team.
• Established and managed a comprehensive knowledge base to enhance team productivity and customer satisfaction.
• Exceeded sales targets and effectively monitored team key performance indicators (KPIs).
• Conducted market research to identify sales opportunities and perform SWOT analysis for the company.
• Handled internal and customer escalations with poise and professionalism.

• Recognized as the top performer in the team for exceeding the 2020 Q1 target, earning a prestigious award.
• Successfully managed a diverse portfolio of over 200 clients located in the EMEA region, delivering exceptional service and building strong relationships.
• Overachieved the sales target by 106%, generating over 1 million USD in revenue.
• Managed major industry clients such as Maersk, Hapag Lloyd, MSC Shipping, and the German Navy, ensuring their satisfaction and retention.
• Provided valuable consultation services to clients on import and export trade, maritime law compliance, fleet expansion, and logistics.
• Conducted thorough competitor analysis to offer a compelling value proposition and stay ahead of the competition.

• Managed complex cases in the information technology sector via chat, email, and phone.
• Achieved a remarkable 200% overachievement of KPIs for handling customer inquiries, demonstrating exceptional communication and problem-solving skills.
• Generated detailed internal reports using Excel to assist my manager in decision-making and strategic planning.
• Provided language support by translating cases from German and Chinese to English, ensuring clear communication and efficient problem resolution.