Tawanda Pie
Gaborone,GA
Summary
With a knack for creative content creation and social media strategy, I excel in storytelling and leveraging digital platforms for meaningful engagement. Passionate about crafting compelling narratives, I'm committed to honing my expertise in content development, digital marketing, and public relations. Seeking an environment that fosters growth, connection, and innovation, I'm eager to contribute to a team that values continuous learning and impactful communication.
Overview
1
1
year of professional experience
Work History
Account Executive
Bona267
01.2024 - Current
- Conducting research on industry trends, competitor activities, and media opportunities to inform PR strategies
- Developing and presenting proposals and campaign strategies to clients, highlighting key objectives, tactics, and expected outcomes
- Managing social media accounts, including scheduling posts, engaging with followers, and monitoring analytics to optimize performance
- Monitor media coverage and conduct comprehensive post engagement reports to gauge the effectiveness of the PR tactics, identify areas of improvement and capitalize on positive exposure
- Developing press releases and media pitches to announce client news or initiatives, cultivating relationships with journalists and media outlets to secure media coverage, and monitoring media coverage and sentiment to track the impact of PR efforts.
Freelancing Social Media Manager and PR Practitioner
04.2023 - 01.2024
- Managing social media accounts for clients, including content creation, scheduling posts, community engagement, and analytics tracking
- Planning and executing virtual or in-person events for clients, such as webinars, product launches, or networking events
- Developing client proposals and presentations outlining proposed PR strategies, deliverables, timelines, and budget estimates.
Co – Editor at Bangoe Magazine
- Collaborating with the editorial team to brainstorm, assign, and develop engaging story ideas and themes for upcoming issues
- Writing and editing articles, features, and editorial content for the magazine, ensuring accuracy, clarity, and adherence to the publication's style and tone
- Staying updated on industry trends, cultural events, and relevant news to identify potential story angles and opportunities for coverage
- Attending editorial meetings to discuss content ideas, review progress, and provide input on editorial direction and strategy
- Managing deadlines, schedules, and editorial calendars to ensure timely delivery of content for each issue of the magazine.
Content Specialist at Those Guys Agency
- Conducting insightful interviews with influencers and clients to extract compelling stories and insights, which are then developed into engaging podcast episodes, articles, or other content formats
- Developing press releases and media pitches to announce client news or initiatives, cultivating relationships with journalists and media outlets to secure media coverage, and monitoring media coverage and sentiment to track the impact of PR efforts
- Assisting in client content development by understanding their goals, target audience, and messaging, and creating tailored content solutions to effectively communicate their brand story and key messages.
Education
Bachelor of Arts in Psychology And Sociology -
University of Botswana
10-2023
BSc (Hons) Public Relations and Marketing -
Monash South Africa
11-2017
International General Certificate of Secondary Education -
Rainbow High School
01.2014
Skills
- Media Relations
- Social Media Management
- Content creation and development
- Event Management
- Communications skills
- Creativity
- Account Management
Languages
- English
- Setswana
References
Available Upon Request
Timeline
Account Executive
Bona267
01.2024 - Current
Freelancing Social Media Manager and PR Practitioner
04.2023 - 01.2024
Co – Editor at Bangoe Magazine
Content Specialist at Those Guys Agency
Bachelor of Arts in Psychology And Sociology -
University of Botswana
BSc (Hons) Public Relations and Marketing -
Monash South Africa
International General Certificate of Secondary Education -
Rainbow High School
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