THATO MAGETSE
Sales And Marketing Specialist
GABORONE
Summary
A highly ambitious career driven individual, eager to pursue a challenging and growth-oriented dream career in worldwide organizations that offer opportunities to learn and grow by delivering above expected results. Performance-oriented Sales Leader offering exceptional record of achievement over 11-years career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
Work History
Sales and Marketing Manager
Ditec
09.2022 - Current
- As a regional sales and marketing manager for Botswana, my role included brand positioning of ditec as a local and Pan African brand and facilitate our competitive edge within the highly competitive retail industry
- Develop and execute comprehensive marketing strategies and collaborate with cross-functional teams to increase brand awareness and drive sales growth through network opportunities with various stakeholders and maintain healthy strategic partnerships
- Role responsibilities are operational implementation of our 2 retail outlets and strategic retail partners as per set KPI achievements for my team in alignment with set sales targets
- This led to 45% sales growth within the first year
- Furthermore, based on my retail expertise I sat within the executive board that facilitated all new product proposals and sales strategies for all product launches within the market
- I oversaw the implementation and policy making of ditec's franchise set up as per the brands Pan-African status to ensure swift roll out of ditec's retail growth which included budget allocations and resource management to maximize ROI and achieve sales targets
- Utilize data analytics and performance metric to measure the effectiveness of marketing initiatives and optimize strategies accordingly which led to portfolio achievements include of listing ditec brand within the retail channels and initiating an active and robust marketing initiative for brand awareness and ultimately maximize on sell-out through our retail penetration
- Furthermore, I secured ditec's first franchise and distribution agreement in Zimbabwe during this year's ZITF fair held in Bulawayo, Zimbabwe
- Our first major breakthrough within SADC region.
- Implemented data-driven tactics for more accurate forecasting and improved overall decision making.
- Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
- Developed key account relationships for improved client retention and long-term partnerships.
- Increased sales revenue by implementing targeted marketing strategies and effective sales techniques.
Marketing Operations Executive
Samsung-ZIA Force Agency
04.2020 - 09.2022
- Responsibilities as a Marketing Operations Executive include but not limited to; liaise and network with current client base by implementing customer and stakeholder relationship management skills so as to invest and tap within the new portfolio to fully maximize their full potential for enhanced profit and market share within the Consumer Electronics industry
- Portfolio includes managing current and prospective client relationships through effective sales pitches and assessments to identify demand forecast and supply management strategies for new emerging markets that correlate with sales strategies
- This is done to enhance business and acquisition strategies
- Develop and maintain key partnerships and collaborations within the region through active negotiations and training in line with SAMSUNG ELECTRONICS brand development strategies
- Current portfolio achievements include increasing SAMSUNG SKU listing and brand knowledge from a reputable group channel-Home Corp Store that ultimately increased SAMSUNG turnover and went on to become best store within Southern
- My role in securing this deal was pivotal as my assessment, sales pitch, and attention to detail in fulfilling client requirements proved to meet their needs as an emerging prospective client.
- Collaborated with stakeholders to develop actionable strategies that aligned with corporate goals and objectives.
- Boosted team productivity by providing comprehensive training, mentorship, and performance evaluations.
- Managed cross-functional teams for successful project completion within budgetary constraints and deadlines.
- Oversaw mergers and acquisitions activities contributing significantly to overall company growth.
- Ensured compliance with industry regulations while maintaining open lines of communication with regulatory bodies.
Hub Manager
Samsung-The Creative Counsel
11.2018 - 04.2020
- Responsible for the operational execution and brand presence through marketing Samsung Consumer Electronic appliances and Mobile Integration devices while managing and leading a 4-man team within country
- Expense control, meeting agreed set sales targets and promoting the Samsung Brand presence throughout the market as per client expectations
- Portfolio included managing both the Southern (Gaborone) and Northern (Francistown) retail market regions in Botswana by ensuring that all retail channels adhere to Samsung product standards through increase in product sell out, promotions and ultimately growing our brand awareness and presence within the market
- Drive sell-out by understanding target market per store, per brand and per LSM and channeling such objectives into measurable increments
- Previous portfolio achievements including having client channels achieving their sales targets and ultimately becoming top performing stores for their region through the various strategic promotion planning with all sales force team coupled with in-store promotions executed by team
- Through my operational skills, I oversaw all regional SAMSUNG BRAND STORE lay out and product placement within store to ensure store is within market demand ahead of its grand openings.
- Mentored junior staff members, enhancing their professional growth and development within the company.
- Coordinated cross-functional teams for seamless execution of projects and initiatives.
- Cultivated a positive work environment by fostering open communication, addressing employee concerns proactively, and promoting teamwork across all departments.
Area Based Supervisor
Samsung-Smollan
04.2015 - 10.2018
- Responsibilities as a Project Based Supervisor include but not limited to; training Salespersons within the retail sector about Samsung products range, pushing product sales through promotions and building relationships with various store managers to ensure Samsung product visibility and market share presence
- Role responsibility emphasis based on customer operations and support environment, to ensure positive customer feedback through efficient customer query resolutions as per team management advice and set KPIs.
- Led major initiatives within the department that drove innovation or addressed critical business challenges.
- Resolved conflicts among team members promptly, maintaining a harmonious working environment conducive to productivity.
- Streamlined operations for increased efficiency through regular process reviews and implementing necessary changes.
Fore Court Specialist Supervisor
PST Sales and Distribution
09.2013 - 04.2015
- Past responsibilities include being a Fore-court specialist dealing with major fuel group such as Puma Energy, Vivo Energy and Engen Filling Stations to ensure our product ranges are according to site requirements for all Fore Courts
- Role required more of an operational implementation as I advised on the implementation of product lay outs and listing within Fore Courts to ensure correct SKUs are maintained within the specialty sector
- Through this portfolio, I oversaw several Fore Courts stores planning and openings with several of my products listed within the Fore Courts.
Sales Representative
CA Sales and distribution
08.2012 - 08.2013
- Responsibly for both the emerging and current retail Fast Moving Consumable Good (FMCG) sector, with focus on wholesales sector within the Southern market of Botswana to push product volume output for ultimate increased turn over
- Major accounts included but not limited to; Glaxo Smith Kline (GSK), Vaal Grand-Texan beef, Tongaat Hullets-Blue Crystal Sugar, Energizer and Schick products etc
- Through this portfolio, I was influential in negotiating and securing market share for my principle/accounts within respective store openings and current trading's to ensure brand visibility and growth.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Attended trade shows to represent company products, generate leads, and network with potential clients.
- Streamlined sales processes by identifying inefficiencies and implementing improvements for enhanced productivity.
- Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
Education
BA (Hons) Degree in Broadcasting and Journalism-major in Marketing -
LIMKOKWING UNIVERSITY OF CREATIVE TECHNOLOGY
04.2008 - 04.2012
E-Zone Learning (Short Course Qualification) Foundation Certifications - undefined
01.2014 -
Skills
Ability to identify and capitalize on new business ideas
Excellent communication skills
Self-management, mature and team management
Customer Operations and service oriented, result driven and decision making with adherence to Quality management
Proficient in Microsoft OS EXCEL
Strategic Planning
Product Launches
Team Leadership
Rapport and relationship building
Performance tracking and evaluations
Brand-building strategies
Advertising Campaigns
References
- Mr. Badisa Maswabi, CA/Dafin Sales Manager, +267 72196203
- Mr. Steven Mongati, PST Sales Manager, +267 71413409
- Mr. Shimboi Kgosiemang, Samsung COO-Botswana, +267 71200800
- Ronell Engelbrecht, Operational Sales Manager- SMOLLAN GROUP, +27 86 649 2520
- Tshepo Tsogang, Botswana Hub Manager-TCC, +267 72992545
- Itumeleng Matlotse, Botswana Regional Trainer-ZIA Force, +267 76466666
Timeline
Sales and Marketing Manager
Ditec
09.2022 - Current
Marketing Operations Executive
Samsung-ZIA Force Agency
04.2020 - 09.2022
Hub Manager
Samsung-The Creative Counsel
11.2018 - 04.2020
Area Based Supervisor
Samsung-Smollan
04.2015 - 10.2018
E-Zone Learning (Short Course Qualification) Foundation Certifications - undefined
01.2014 -
Fore Court Specialist Supervisor
PST Sales and Distribution
09.2013 - 04.2015
Sales Representative
CA Sales and distribution
08.2012 - 08.2013
BA (Hons) Degree in Broadcasting and Journalism-major in Marketing -
LIMKOKWING UNIVERSITY OF CREATIVE TECHNOLOGY
04.2008 - 04.2012