Thato Audrey Molale
Communications And Marketing
Gaborone,Gaborone
Summary
Creative Communications Specialist with excellent record of branding and marketing success through social media communications and marketing efforts. Expert skills content management systems and copy writing . Great team player accustomed to working well with outside consultants.
Overview
4
4
years of professional experience
3
3
Certifications
2
2
Languages
Work History
Direct Sales Agent
Botswana Savings Bank
Gaborone, Botswana
06.2020 - 06.2021
- Communicated with target audiences and managing customer relationships
- Set up payment plans for clients, explaining instalments, interest rates, insurance costs
- Ensured that loan applications are compliant with the banks policies and regulations
- Assisted clients with loan applications and opening of accounts
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Wrote reports outlining activities and sales.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Met existing customers to review current services and expand sales opportunities.
- Contributed to event marketing, sales and brand promotion.
- Contributed to company revenue by securing P,3,4000.00 in loan product sales.
- Worked independently with minimal supervision.
Marketing Assistant
JB Group of Companies
Gaborone
06.2019 - 02.2020
- Development of marketing strategies for JB group of companies
- Provided support for marketing events and exhibitions as required
- Wrote copy for promotional material of the company
- Monitored social media for customer comments both positive and negative
- Created engaging content for Facebook and Instagram.
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Identified appropriate marketing channels and target customers for campaigns.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Wrote engaging and successful marketing, advertising and website copy.
- Created customized marketing materials to increase product awareness.
- Conducted thorough research to construct creative and fresh ideas.
Marketing and Sales Executive
Duma FM
Gaborone, Botswana
09.2018 - 05.2019
- Sold commercial airtime to different companies
- Communicated with target audiences and managing customer relationships
- Coordinated and participating in promotional activities and trade shows
- Used networking, coldcalling and referrals to identify prospective accounts and generate new leads.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Built and cultivated long-term quality relationships with over 10 clients by addressing needs and providing superior customer service.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Met existing customers to review current services and expand sales opportunities.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Prepared and deliver customer sales quotes.
- Facilitated sale of radio airtime to customers.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Contributed to event marketing, sales and brand promotion.
- Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies.
Magazine Editor
Celebrity World Magazine
Gaborone, South East
01.2017 - 09.2018
- Maintained energy and enthusiasm in fast-paced environment.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Proofread copy written by colleagues to correct spelling, punctuation and grammar.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
- Translated technical terminology and jargon into plain, clear language.
- Interviewed individuals by phone, video chat and in-person to write news stories.
- Brainstormed with writers department to determine new topics and stories.
- Brainstormed ideas to create useful content for clients.
Skills
Branding
Media relations
Communications management
Campaign management
Public Relations
Social media expertise
Scheduling
Social media marketing
Public speaking
Cold Calling
Product and service sales
Product promotions
Sales strategy
Copy writing
Events logistics management
Certification
Online Digital Marketing Certificate
Additional Information
REFEREES
Matshediso Lekoko
Botswana Savings Bank
Tel:72153632
Baone Basimanyana
JB Group of Companies
Tel:74336813
Education
Bachelor of Arts - Professional Communication
Limkokwing University
GaboroneAssociate of Arts - Public Relations
Limkokwing University
Timeline
The Diamond Foundation & Rough Diamond Sorting Course
02-2022
Direct Sales Agent
Botswana Savings Bank
06.2020 - 06.2021
Marketing Assistant
JB Group of Companies
06.2019 - 02.2020
Online Digital Marketing Certificate
05-2019
Marketing and Sales Executive
Duma FM
09.2018 - 05.2019
Magazine Editor
Celebrity World Magazine
01.2017 - 09.2018
Project Management Course
05-2016
Bachelor of Arts - Professional Communication
Limkokwing University
Associate of Arts - Public Relations
Limkokwing University