Thato Refilwe Karing'u

1. HUMAN RESOURCE MANAGEMENT

• Oversee recruitment, onboarding, and management of Human Resources.
• Ensure compliance with Botswana’s labor laws, personal information protection regulations, and other applicable legal requirements.
• Develop and implement HR policies and procedures to support operational efficiency.

2. CUSTOMER RELATIONS MANAGEMENT (CRM)

• Assign and supervise Human Resources to manage relationships with customers and suppliers effectively.
• Ensure consistent and high-quality service delivery to maintain customer satisfaction and foster strong supplier partnerships.

3. MARKETING AND BUSINESS GROWTH

• Develop and execute marketing strategies to drive brand awareness and revenue growth.
• Identify and pursue new business opportunities to expand the company’s market presence.
• Monitor and analyze market trends to align strategies with business objectives.

• Generating sales and meeting sales targets
• Maintaining good relationships with clients
• Budgeting and financial management
• Writing weekly and monthly reports
• Social media marketing content creation and management
• Preparing quotations for clients •
• Manage all marketing strategies and campaigns by working with vendors, insurance agents, sales agents and other marketing team members •
• Support insurance sales and brand awareness goals through events and other marketing initiatives, that foster new relationships and engage already existing members of the target audience groups •
• Test, report on and optimize content marketing campaigns, digital sponsorships, paid media, events and to ensure a positive cost-per lead ratio that drives Marketing Qualified leads •
• Graphics Designing
• Proactively monitor emerging trends within the insurance and marketing industry, fagging relevant reports to managers, as needed •
• Explaining pros and cons of all insurance packages to prospective clients
• Prepare tailored insurance offers for their specific needs
• Track marketing campaigns, events, e-marketing and subscriber lists, and other necessary information in CRM systems •
• Revisiting old clients' policies and checking if they need an update.
• Outlined marketing strategies and developed collateral in close collaboration with product management personnel
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• Delivered top-tier customer service and support
• Implemented cross-selling and up-selling techniques to drive sales
• Managed CRM databases, ensuring customer retention and satisfaction
• Developed scripts and training programs to enhance service delivery
• Assisted in onboarding new employees by providing training on call center protocols
• Processed customer orders and handled contract approvals and terminations
• Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
• Responded to customer requests for products, services, and company information.
• Managed approximately 100 incoming calls, per day from customers

• Managed daily business operations, including financial planning and stock control
• Trained and mentored sales teams to boost performance
• Created and executed marketing strategies to enhance profitability
• Conducted financial forecasting to ensure business stability and growth
• Implemented new inventory management systems to optimize stock levels
• Negotiated supplier contracts, reducing operational costs
• Developed and arranged promotional material and in-store displays
• Ensured compliance with health and safety regulations
• Responded to customer complaints and concerns professionally
• Implemented operational strategies and effectively built customer and employee loyalty.

• Develop a growth strategy focused both on financial gain and customer satisfaction through meeting sales and marketing targets
• Responsible for product development, brand positioning, client relationship
• Oversee and manage a human resources performance appraisal system that drives high performance for subordinates
• Implementing new sales plans and advertising.
• Provided administrative support to management, resulting in improved efficiency in daily operations
• Managed daily operations such as cashiering, stocking, and merchandising to ensure smooth store operations
• Developed strong relationships with vendors and suppliers to ensure timely deliveries and accurate inventory data.
• Oversaw facility maintenance activities, scheduling repairs as needed to keep equipment operating at peak efficiency.
• Controlled inventory transactions to reconcile ordering processes with demand forecasts.
• Managed more than 6 vendor or suppliers relationships

• Promoting the company's existing brands and introducing new products to the market
• Analyzed sales and marketing data for improved strategies.
• Conducted market research to identify new business opportunities and stay ahead of industry trends.
• Improved brand visibility with well-executed promotional campaigns and engaging social media content.
• Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals
• Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals
• Recruiting, training, scheduling, coaching, and managing marketing and sales teams to meet sales and marketing human resource objectives
• Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities
• Developed a comprehensive marketing strategy that increased brand awareness and drove sales
• Established and maintained relationships with key clients, resulting in increased customer loyalty