Wame Mildred Masike
Gaborone,Botswana
Summary
Accomplished professional with extensive expertise in business development and B2B sales, specialising in market analysis and stakeholder management. Proven track record in key account management and sales leadership, driving revenue growth through strategic client acquisition and customer retention. Adept at negotiation, contract management, and pipeline oversight, leveraging strong interpersonal communication skills to enhance customer relationships. Committed to advancing career goals by implementing innovative revenue growth strategies.
Overview
1
1
Language
4
4
years of post-secondary education
15
15
years of professional experience
Work history
Head of Sales and Contracting - Leisure
Cresta Marakanelo Limited T/A Cresta Hotels
Kasane , Botswana
2024.10 - Current
- Established international market presence through extensive networking and sustained relationship building.
- Leveraged industry trends for competitive advantage.
- Built enduring client relationships, ensuring repeat business.
- Executed strategic plans to achieve organisational goals.
- Developed new business partnerships for expansion of market reach.
- Facilitated client meetings with the aim of strengthening relationships and boosting sales.
- Negotiated key contracts to secure lucrative deals.
- Drove regional sales growth by identifying and securing opportunities in untapped markets.
- Achieved and exceeded sales targets in line with client growth across all products and services.
- Established and maintained positive, profitable client relationships through superb communication.
- Increased brand visibility by implementing strategic sales initiatives.
Leisure Key Account Manager
Cresta Mowana Safari Resort and Spa
Kasane , Botswana
2019.04 - 2024.10
- Cultivated a deep understanding of client businesses with thorough research and consistent engagement.
- Analysed sales data, optimised performance metrics.
- Translated customer feedback into actionable insights that drove product development initiatives.
- Secured long-term customer loyalty with excellent service and understanding of client needs.
- Coordinated with internal departments for seamless service delivery to clients.
- Implemented customer retention strategies, fostered strong relationships.
- Managed complex sales cycles for maximised business growth.
- Delivered presentations, secured new partnerships.
- Strengthened key client relationships by developing tailored account strategies.
- Resolved escalated customer issues promptly for increased satisfaction rates.
- Navigated through tough negotiations while maintaining professional working relationships.
- Participated in trade shows and corporate events to strengthen brand presence.
- Negotiated profitable contracts to ensure mutual benefit.
- Maintained detailed knowledge of industry trends, positioned products effectively in the market.
- Developed multi-level contacts within key accounts to enhance communication channels.
- Communicated new products and services to drive customer interest and boost sales.
- Reported on account progress, targets and forecasts and sought solutions to performance issues.
Area Sales Manager
Cresta Riley's and Cresta Maun
Maun , Botswana
2017.03 - 2019.01
- Fostered strong client relationships for higher customer retention.
- Developed new territories, expanding company reach and market share.
- Achieved market growth by developing robust sales strategies.
- Implemented innovative marketing campaigns to increase brand awareness.
- Managed budget allocations for various initiatives; maximised return on investment.
- Handled dispute resolution; ensured customer satisfaction was maintained at all times.
- Streamlined sales process, boosting overall efficiency.
- Oversaw regional sales operations to ensure alignment with corporate objectives.
- Coordinated promotional events which increased public engagement with our products.
- Analysed market trends, enabling informed decision-making about strategic direction.
- Negotiated contracts with key clients to secure valuable business deals.
- Conducted competitive analysis to identify and capitalise on business opportunities.
- Built long-term relationships with customers and generated referrals from existing clients.
Sales Manager
Cresta Riley's
Maun, Botswana
2014.05 - 2017.03
- Forged strategic partnerships with stakeholders for profitable outcomes.
- Devised successful sales pitches for significant conversion rates.
- Pioneered the implementation of CRM systems for improved data management and customer relations.
- Conducted detailed market analysis to identify new opportunities.
- Managed key accounts, resulting in consistent revenue generation.
- Coordinated promotional campaigns to boost brand visibility.
- Drove revenue growth by identifying and capitalising on emerging market trends.
- Achieved increased customer satisfaction by implementing innovative sales strategies.
- Analysed sales reports to identify trends and update strategies.
Guest Relations and Banquetting Officer
Cresta Riley's
Maun , Botswana
2012.10 - 2014.05
- Wrote detailed reports, aiding in case documentation.
- Performed thorough investigations into reported incidents, leading to accurate record-keeping.
- Handled sensitive information with discretion and professionalism.
- Delivered top-notch service to visitors, enhancing their experience at the venue.
- Assisted during special events and large-scale operations ensuring smooth running of activities.
- Facilitated smooth communications between departments for better coordination.
- Provided customer service to improve overall visitor experience.
- Actively participated in community engagement initiatives fostering good relations between the force and local residents.
- Worked diligently under pressure whilst preserving high-quality output.
Reservationsist
Cresta Riley's
Maun , Botswana
2012.02 - 2012.10
- Carried out day-to-day duties accurately and efficiently.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Successfully delivered on tasks within tight deadlines.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Offered friendly, efficient customer service and handled challenging situations with ease.
- Displayed energy and enthusiasm in fast-paced environment.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Applied critical thinking to analyse problems, evaluate solutions and select best decisions.
Education
Associate Degree in Business Management - Business Management
Limkokwing University of Creative Technology
Botswana 2008.08 - 2011.08
Certificate in Office Assistant - Office Assistant
Boston City Campus and Business College
Botswana 2006.07 - 2007.07
Skills
- Business development
- B2B sales expertise
- Market analysis
- Stakeholder management
- Key account management
- Sales Leadership
- Client acquisition
- Customer retention
- Negotiation expertise
- Revenue growth strategies
- Customer relationship management
- Contract negotiation
- Pipeline Management
- Interpersonal communication
Languages
English
Beginner
Projects
Ngamiland Cultural Festival
Conceptualized the Ngamiland Cultural Festival, has been celebrated for the past 10 years in Maun, celebrating culture and cuisine.
Ku Muzi Boma
Conceptualized the recently established Ku Muzi Boma at Cresta Mowana Safari Resort and Spa. The Boma is another revenue stream for Cresta Mowana Safari Resort and Spa.
Safari Luxury Suites scheduled to be operational in 2028 targeting the high-end FIT market. Another diversification of Cresta Hotels from more business oriented to more leisure focused.
Timeline
Head of Sales and Contracting - Leisure
Cresta Marakanelo Limited T/A Cresta Hotels
2024.10 - Current
Leisure Key Account Manager
Cresta Mowana Safari Resort and Spa
2019.04 - 2024.10
Area Sales Manager
Cresta Riley's and Cresta Maun
2017.03 - 2019.01
Sales Manager
Cresta Riley's
2014.05 - 2017.03
Guest Relations and Banquetting Officer
Cresta Riley's
2012.10 - 2014.05
Reservationsist
Cresta Riley's
2012.02 - 2012.10
Associate Degree in Business Management - Business Management
Limkokwing University of Creative Technology
2008.08 - 2011.08
Certificate in Office Assistant - Office Assistant
Boston City Campus and Business College
2006.07 - 2007.07